Playtech Licensees Launch Casino and Cash Table Poker Following New Regulations in Italian Market

Playtech Licensees Launch Casino and Cash Table Poker Following New Regulations in Italian Market

LONDON, July 20, 2011/PRNewswire-FirstCall/ --

    Playtech, the international designer, developer and licensor of software
for the online, mobile, TV and land-based gaming industry, is pleased to
announce the launch of a host of key licensees in the newly-regulated
Italian casino market, and the addition of cash tables for players on the
iPoker.it network.

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20090929/360954 )

    Playtech was the first software provider to complete the 'Collaudo'
testing process for casino, in compliance with Italy's regulatory body AAMS.
In the last two days a number of key licensees, including Sisal, SNAI,
Buongiorno, WHO and TNT launched their Playtech-powered casino offering for
the Italian players.

    Featuring all of Playtech's leading gaming content, along with a suite
of operational tools created in compliance with Italian regulations, the
casino equips operators with a competitive and attractive offering for this
new market.

    Playtech has enjoyed a substantial presence in the Italian market since
2008, with its iPoker.it poker network offering fully-compliant tournament
poker to the region's leading operators. With the new regulation of cash
tables, licensees including SNAI, SISAL, Eurobet, Cogetech and BetClic can
now offer their players cash table play, supported by iPoker.it's Un Million
Per Tutti promotion, offering players the chance to win EUR1 million.

    Mor Weizer, Playtech's Chief Executive, commented: "The Italian market
continues to be a major constituent of the European regulated environment,
and we are happy to further strengthen our position there with the addition
of cash table poker and casino. Our innovative and fully-compliant gaming
product enables licensees to benefit from the extensive opportunities that
the regulated Italian market has to offer."

    About Playtech

    Playtech develops unified software platforms and content for the online
and land-based gaming industry, together with providing a range of ancillary
services such as marketing, hosting and CRM services.

    Leading gaming applications include casino, poker, bingo, sports
betting, live gaming, casual and fixed odds games.

    Playtech provides licensees with the tools to maximise cross-selling
opportunities, player loyalty and yield, all through the powerful management
interface - the IMS. The Group's capabilities enable the delivery of an
integrated software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a single
account.

    New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government sponsored
entities such as lotteries, and new entrants making their online gaming
debut, particularly in newly-regulated markets.

    Founded in 1999, Playtech has some 1,000 employees located in
development centres in five countries, the majority of whom are engaged in
research and development of current and future gaming technologies, together
with 900 employees providing ancillary services.

    http://www.playtech.com

   
    Contact:

    Mr.Mor Weizer
    Chief Executive Officer
    Phone: +44-1624645999
    Email: info@playtech.com

Photo:
http://www.newscom.com/cgi-bin/prnh/20090929/360954

Source: Playtech

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