Citro?n Launches Latest DS4 Model with new Vibrant 'Aura' Contextual Advertising Unit
Poster: SySAdmin
Posted on July 28, 2011 at 5:56:01 AM
Citroën Launches Latest DS4 Model with new Vibrant 'Aura' Contextual Advertising Unit
LONDON, July 28, 2011/PRNewswire/ --
- With Photo
French car manufacturer, PSA Peugeot-Citroën, is using Vibrant's new
Aura contextual advertising unit to raise awareness of the newly launched
Citroën DS4 hatchback. The campaign will run until the end of September
2011, across Auto and Lifestyle sites within Vibrant's network of 6,000
premium publishers.
Aura is designed featuring a transparent overlay which revolves
360degrees allowing brands to obtain maximum impact and prominence on the
page when the consumer interacts with the ad. The Vibrant Aura unit works
particularly well for product launches, as it allows advertisers with clear,
bold imagery in their creative to make the brand the hero - utilising online
video in a new way.
Jonathan Kopitko, Account Manager, OMD, says, "This new Aura unit gives
the campaign maximum visual impact for the brand - allowing it to 'pop' out
of the page. Together with the keywords allowing the advertising to appear
in relevant content, ensures that the New Citroën DS4 campaign will be seen
by the target audience."
Martin Forbes, Senior Vice President, Corporate Operations at Vibrant,
comments, "Vibrant continually raises the bar for the industry with new
contextual products and creative solutions that deliver results for top
advertisers and brand experiences for 238 million unique users. The Aura
unit animates the ad on the screen, and with the transparent overlay gives
the display message an almost 3D quality, something that clearly has appeal
and relevance for the automotive industry."
Editor's Notes
- Vibrant was ranked 3rd, in the IPA's annual Online Media
Owner Survey published 13 April 2011. The independent survey, carried
out in February 2011, collates responses from digital planners,
strategists and buyers in media agencies of the levels of service media
owners.
http://www.ipa.co.uk/content/specific-media-tops-ipa-media-owner-survey
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of
words across the internet with relevant video, information, tools and
advertising. With over 6,000 premium publishers, reaching more than 238
million unique users per month (comScore, May 2011), Vibrant gives top brand
marketers the opportunity to deliver highly targeted advertisements within
premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant works with top brand
advertisers such as Microsoft, General Motors, Unilever, Sainsbury's and
Hewlett Packard.
The company was founded in 2000 and has offices in London, New York,
Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich
and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500
and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and
2008 and Sunday Times Tech Track in 2004 and 2005. For more information,
visit http://www.vibrantmedia.co.uk
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.vibrantmedia.co.uk ]
or
http://www.hyperlinkevolved.com
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.hyperlinkevolved.com ]
or
http://ww.facebook.com/vibrantmedia
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fww.facebook.com%2fvibrantmedia ]
or
http://twitter.com/vibrantmedia
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2ftwitter.com%2fvibrantmedia ]
.
A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: Vibrant
Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102, helen.mussard@vibrantmedia.com;
Lorette Nettar, PR, Vibrant UK: +44(0)7968-521-684, lorette.nettar@vibrantmedia.com
LONDON, July 28, 2011/PRNewswire/ --
- With Photo
French car manufacturer, PSA Peugeot-Citroën, is using Vibrant's new
Aura contextual advertising unit to raise awareness of the newly launched
Citroën DS4 hatchback. The campaign will run until the end of September
2011, across Auto and Lifestyle sites within Vibrant's network of 6,000
premium publishers.
Aura is designed featuring a transparent overlay which revolves
360degrees allowing brands to obtain maximum impact and prominence on the
page when the consumer interacts with the ad. The Vibrant Aura unit works
particularly well for product launches, as it allows advertisers with clear,
bold imagery in their creative to make the brand the hero - utilising online
video in a new way.
Jonathan Kopitko, Account Manager, OMD, says, "This new Aura unit gives
the campaign maximum visual impact for the brand - allowing it to 'pop' out
of the page. Together with the keywords allowing the advertising to appear
in relevant content, ensures that the New Citroën DS4 campaign will be seen
by the target audience."
Martin Forbes, Senior Vice President, Corporate Operations at Vibrant,
comments, "Vibrant continually raises the bar for the industry with new
contextual products and creative solutions that deliver results for top
advertisers and brand experiences for 238 million unique users. The Aura
unit animates the ad on the screen, and with the transparent overlay gives
the display message an almost 3D quality, something that clearly has appeal
and relevance for the automotive industry."
Editor's Notes
- Vibrant was ranked 3rd, in the IPA's annual Online Media
Owner Survey published 13 April 2011. The independent survey, carried
out in February 2011, collates responses from digital planners,
strategists and buyers in media agencies of the levels of service media
owners.
http://www.ipa.co.uk/content/specific-media-tops-ipa-media-owner-survey
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of
words across the internet with relevant video, information, tools and
advertising. With over 6,000 premium publishers, reaching more than 238
million unique users per month (comScore, May 2011), Vibrant gives top brand
marketers the opportunity to deliver highly targeted advertisements within
premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant works with top brand
advertisers such as Microsoft, General Motors, Unilever, Sainsbury's and
Hewlett Packard.
The company was founded in 2000 and has offices in London, New York,
Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich
and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500
and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and
2008 and Sunday Times Tech Track in 2004 and 2005. For more information,
visit http://www.vibrantmedia.co.uk
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.vibrantmedia.co.uk ]
or
http://www.hyperlinkevolved.com
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.hyperlinkevolved.com ]
or
http://ww.facebook.com/vibrantmedia
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fww.facebook.com%2fvibrantmedia ]
or
http://twitter.com/vibrantmedia
[https://webmail.vibrantmedia.com/owa/redir.aspx?C=379b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2ftwitter.com%2fvibrantmedia ]
.
A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: Vibrant
Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102, helen.mussard@vibrantmedia.com;
Lorette Nettar, PR, Vibrant UK: +44(0)7968-521-684, lorette.nettar@vibrantmedia.com