Plusnet Blows its Own Trumpet in new TV Campaign
Poster: SySAdmin
Posted on August 1, 2011 at 6:35:01 AM
Plusnet Blows its Own Trumpet in new TV Campaign
SHEFFIELD, England, August 1, 2011/PRNewswire/ --
Plusnet, the Yorkshire-based ISP, has announced it will return with a
new TV advertising campaign in August.
To celebrate Yorkshire Day, the Sheffield-based home broadband
[http://www.plus.net/residential/we_are_different.shtml ] provider will
debut the first 30-second commercial during the ad-break of "Emmerdale"
(ITV1) on Monday 1st August at approx. 19.15hrs. The campaign, planned and
bought by Maxus, will again make use of Yorkshire values and will feature a
straight-talking character named Joe. The new advert will also introduce
Joe's Dad who will enter the public's TV consciousness on a ride-on lawn
mower.
The campaign, which will run throughout the remainder of 2011, will
promote the UK-based, 24/7 customer support from the broadband provider
[http://www.plus.net/broadband ]. With call centre support based entirely in
the UK, Plusnet is one of few broadband and phone
[http://www.plus.net/packages/broadband-calls ] companies where all advisors
are technically trained and do not work from scripts - a point of reverence
that has seen Plusnet already pick up six awards and be highly commended 13
times across the industry for its product and services in 2011*. Later in
the month, Plusnet will air a second advert in which audiences will be
treated to a rendition of Kaiser Chiefs' "Ruby" played by the Plusnet Brass
Band. This 40-second commercial will run for four weeks promoting Plusnet's
great value.
Nick Rawlings, Commercial Director at Plusnet said: "We've always been
proud of our Sheffield roots. Our customer feedback suggests the 24/7
availability of our UK operations is popular so, we wanted to convey our
local and friendly approach in the new campaign."
Shot on location in Ilkley and Ripon, the adverts have been created by
Karmarama ad agency and directed by film and TV director, Steve Bendelack,
whose work includes "The Royle Family", "The League of Gentlemen", "Little
Britain" and "Randall and Hopkirk (Deceased)". Both Karmarama and Steve
worked together when Plusnet made its TV advertising debut in 2010.
Sam Walker, the creative lead on the campaign at Karmarama said: "We
have developed an ad that would best exemplify Plusnet's key differential -
a UK call centre that is free to call, from a landline, at any time.
"We chose to use a local theme and convey the emotional benefits of
helpfulness and community that stem from this whilst keeping the character
of Joe and the sense of Yorkshire we had created in our previous
advertising. We have introduced his Dad after he worked well in radio
executions back in the spring."
Notes to Editors
*Several accolades in the 2011 uSwitch Broadband Satisfaction Survey
including: "Best Overall Customer Satisfaction", "Most Likely to be
Recommended", "Best Customer Service", and "Best Quality of Connection". The
company was awarded the JD Power award for "Best Fixed ISP" and "Best Budget
Broadband" at the Broadband Genie Home Broadband Awards 2011 & Broadband
Choices 2011 "Highly Commended" all providers quality and reliability.
About Plusnet:
Back in 1997 Plusnet was born. Its plan was simple; to think and act
differently from other providers and save the customer money. That's not
changed since the day it launched. More than a decade later Plusnet is still
providing great value broadband and phone packages
[http://www.plus.net/packages ] from its HQ in Yorkshire.
Plusnet's customers and industry professionals think it supports them so
well that the company has been given a stack of awards to prove it. Plusnet
was especially proud to have won "Best Overall Customer Satisfaction" in the
2011 uSwitch Broadband Satisfaction Survey.
Plusnet always takes pride in having a great relationship with its
customers, offering great broadband customer service
[http://www.plus.net/residential/awards.shtml ]. It believes it's only fair
to talk openly and honestly with them, help fix problems and talk about
pretty much anything related to broadband over on its Community site, blogs
and forums. Plusnet customers also get generous rewards for telling their
friends about the company.
PR Contact:
Laura Mottram
Head of PR
2 Tenter Street
Sheffield
S1 4BT
+44(0)870-705-8055
http://www.plus.net
Source: Plusnet
.
SHEFFIELD, England, August 1, 2011/PRNewswire/ --
Plusnet, the Yorkshire-based ISP, has announced it will return with a
new TV advertising campaign in August.
To celebrate Yorkshire Day, the Sheffield-based home broadband
[http://www.plus.net/residential/we_are_different.shtml ] provider will
debut the first 30-second commercial during the ad-break of "Emmerdale"
(ITV1) on Monday 1st August at approx. 19.15hrs. The campaign, planned and
bought by Maxus, will again make use of Yorkshire values and will feature a
straight-talking character named Joe. The new advert will also introduce
Joe's Dad who will enter the public's TV consciousness on a ride-on lawn
mower.
The campaign, which will run throughout the remainder of 2011, will
promote the UK-based, 24/7 customer support from the broadband provider
[http://www.plus.net/broadband ]. With call centre support based entirely in
the UK, Plusnet is one of few broadband and phone
[http://www.plus.net/packages/broadband-calls ] companies where all advisors
are technically trained and do not work from scripts - a point of reverence
that has seen Plusnet already pick up six awards and be highly commended 13
times across the industry for its product and services in 2011*. Later in
the month, Plusnet will air a second advert in which audiences will be
treated to a rendition of Kaiser Chiefs' "Ruby" played by the Plusnet Brass
Band. This 40-second commercial will run for four weeks promoting Plusnet's
great value.
Nick Rawlings, Commercial Director at Plusnet said: "We've always been
proud of our Sheffield roots. Our customer feedback suggests the 24/7
availability of our UK operations is popular so, we wanted to convey our
local and friendly approach in the new campaign."
Shot on location in Ilkley and Ripon, the adverts have been created by
Karmarama ad agency and directed by film and TV director, Steve Bendelack,
whose work includes "The Royle Family", "The League of Gentlemen", "Little
Britain" and "Randall and Hopkirk (Deceased)". Both Karmarama and Steve
worked together when Plusnet made its TV advertising debut in 2010.
Sam Walker, the creative lead on the campaign at Karmarama said: "We
have developed an ad that would best exemplify Plusnet's key differential -
a UK call centre that is free to call, from a landline, at any time.
"We chose to use a local theme and convey the emotional benefits of
helpfulness and community that stem from this whilst keeping the character
of Joe and the sense of Yorkshire we had created in our previous
advertising. We have introduced his Dad after he worked well in radio
executions back in the spring."
Notes to Editors
*Several accolades in the 2011 uSwitch Broadband Satisfaction Survey
including: "Best Overall Customer Satisfaction", "Most Likely to be
Recommended", "Best Customer Service", and "Best Quality of Connection". The
company was awarded the JD Power award for "Best Fixed ISP" and "Best Budget
Broadband" at the Broadband Genie Home Broadband Awards 2011 & Broadband
Choices 2011 "Highly Commended" all providers quality and reliability.
About Plusnet:
Back in 1997 Plusnet was born. Its plan was simple; to think and act
differently from other providers and save the customer money. That's not
changed since the day it launched. More than a decade later Plusnet is still
providing great value broadband and phone packages
[http://www.plus.net/packages ] from its HQ in Yorkshire.
Plusnet's customers and industry professionals think it supports them so
well that the company has been given a stack of awards to prove it. Plusnet
was especially proud to have won "Best Overall Customer Satisfaction" in the
2011 uSwitch Broadband Satisfaction Survey.
Plusnet always takes pride in having a great relationship with its
customers, offering great broadband customer service
[http://www.plus.net/residential/awards.shtml ]. It believes it's only fair
to talk openly and honestly with them, help fix problems and talk about
pretty much anything related to broadband over on its Community site, blogs
and forums. Plusnet customers also get generous rewards for telling their
friends about the company.
PR Contact:
Laura Mottram
Head of PR
2 Tenter Street
Sheffield
S1 4BT
+44(0)870-705-8055
http://www.plus.net
Source: Plusnet
.