Playtech's Mr Cashback is a Pioneer in the Industry With its Unique Money-Back Guarantee

Playtech's Mr Cashback is a Pioneer in the Industry With its Unique Money-Back Guarantee

LONDON, August 2, 2011/PRNewswire-FirstCall/ --

    Playtech, the international designer, developer and licensor of software
for the online, mobile, TV and land-based gaming industry, has launched the
industry's first slot game with a money-back guarantee, and it has already
become a huge hit with the players.

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20090929/360954 )

    Mr Cashback introduces an innovative new concept, unique to Playtech,
whereby players can win money back on non-winning lines. If a particular
payline doesn't pay out for fifty spins in a row, the player is awarded
fifty times their line bet.

    Mr Cashback is the result of Playtech's continued commitment to finding
new ways to challenge the boundaries of game development, providing its
licensees with original and exciting content to appeal to a wide range of
players.

    About Playtech

    Playtech develops unified software platforms and content for the online
and land-based gaming industry, together with providing a range of ancillary
services such as marketing, hosting and CRM services.

    Leading gaming applications include casino, poker, bingo, sports
betting, live gaming, casual and fixed odds games.

    Playtech provides licensees with the tools to maximise cross-selling
opportunities, player loyalty and yield, all through the powerful management
interface - the IMS. The Group's capabilities enable the delivery of an
integrated software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a single
account.

    New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government sponsored
entities such as lotteries, and new entrants making their online gaming
debut, particularly in newly-regulated markets.

    Founded in 1999, Playtech has some 1,000 employees located in
development centres in five countries, the majority of whom are engaged in
research and development of current and future gaming technologies, together
with 900 employees providing ancillary services.

    http://www.playtech.com

   
    Ross Hawley, Director of Investor Relations
    c/o Pelham Bell Pottinger
    +44(0)20-7861-3232

Photo:
http://www.newscom.com/cgi-bin/prnh/20090929/360954

Source: Playtech

.