IgnitionOne Expands Global Reach and Technology with Acquisition of Adjug, Europe's Leading Advertising Exchange
Poster: SySAdmin
Posted on August 16, 2011 at 2:14:01 AM
IgnitionOne Expands Global Reach and Technology with Acquisition of Adjug, Europe's Leading Advertising Exchange
LONDON, August 16, 2011/PRNewswire/ --
Deal Combines Unrivalled Online Marketing Technology with Global Reach
to Simplify Multi-Platform and Multi-Market Advertising
With Photo.
IgnitionOne, an international digital marketing technology
[http://www.ignitionone.com/uk ] and solutions company, has acquired AdJug
[http://www.adjug.com ], Europe's leading display advertising exchange for
unsold premium inventory. The two companies will integrate their
technologies to provide marketers with a sophisticated solution that
simplifies the buying, targeting and measurement of online advertising.
Display advertising is growing rapidly, fuelled in part by the
transparent buying environment offered by advertising exchanges such as
AdJug. According to the latest Internet Advertising Bureau UK's PwC Ad spend
report, in 2010 online advertising reached a record GBP4 billon, or 25% of
total ad expenditure in the UK. Display advertising accounted for the
biggest gain, growing by more than a quarter (27.5%) to a new high of
GBP945.1 million, and representing 23% of total online spend. The IAB UK
also reports that more than half of media agencies in the UK (54.2%) expect
to increase the amount of display advertising bought through ad exchanges.
IgnitionOne's Digital Marketing Suite
[http://www.ignitionone.com/uk/media-optimization ] (DMS) is a centralised
set of tools and services that boost performance and measure online
advertising
[http://www.ignitionone.com/uk/search-display-attribution-analytics ] across
search engines, websites and Facebook. The DMS will incorporate AdJug's
Dynamic Creative Technology, which customizes advertising creative in
real-time, based on people's interests and web behaviour.
Furthermore, the AdJug Exchange will give IgnitionOne customers complete
control over their display ad placements and traffic volume. The Exchange
currently serves three billion plus ad impressions per month to more than 67
million unique users, across more than 2,000 publishers and 4,000 sites
worldwide.
This deal will enable IgnitionOne, which currently generates more than
GBP12 billion in online sales for marketer and agency clients such as
General Motors, Fiat, LBi and Golley Slater, to increase its global reach
and offer an unrivalled suite of online marketing solutions.
Will Margiloff, CEO of IgnitionOne, said: "The online ad market is
overcrowded with complicated and overlapping technologies. With this deal,
IgnitionOne is simplifying digital marketing for agencies and brands. We are
growing rapidly to meet advertisers' demands and, with AdJug on board, we
can further realise our ambition for the Digital Marketing Suite to be the
leading advertising technology platform."
For IgnitionOne, which formed through the merger of SearchIgnite and
Netmining Europe earlier this year, the acquisition increases its global
footprint to nine offices in Asia, Europe, the Indian sub continent and the
USA, employing more than 200 people. AdJug's Exchange will give IgnitionOne
customers greater access to advertising inventory in new markets, and enable
agencies and brands to create international campaigns from one dashboard.
AdJug Co-Founders Michael Stephanblome and Satish Jayakumar will join
IgnitionOne's executive team, strengthening the company's leadership in
Europe. Stephanblome was previously managing director for Gumtree.com and
ran marketing for eBay in Germany, Austria and Switzerland. Before AdJug,
Jayakumar was the Director of European Strategy for MIVA.
Tomorrow Focus, a leading internet group in Europe, will retain a 20%
share in AdJug and advise the company as it expands across Europe.
Michael Stephanblome, co-founder and CEO of AdJug, said: "Our Dynamic
Creative Technology (DCT), combined with IgnitionOne's audience scoring
technology, will give AdJug's customers better response, greater reach and
efficiencies through the industry's most advanced online advertising
platform."
About IgnitionOne
IgnitionOne [http://www.ignitionone.com/uk ] is the world's first closed
loop Digital Marketing Suite, offering multiple solutions to improve online
performance within a single interface. Solutions include ad management
(search, display and Facebook), cross-channel attribution and on-site
optimisation all through a single, simple-to-implement website tag.
IgnitionOne currently powers more than $20 billion in revenue each year for
some of the world's leading online marketers and agencies, including General
Motors, Chico's, Ann Taylor, Fiat, Digitas, CyberAgent and more.
For more information, please visit http://www.ignitionone.com/
[http://www.ignitionone.com/uk ] or follow the company on Twitter
@ignitionone [http://twitter.com/ignitionone ].
About AdJug
AdJug [http://www.adjug.com ] Ltd., based in London, Munich and
Bangalore, is the largest and longest- running transparent display ad
Exchange for premium unsold inventory in Europe. The AdJug Exchange serves
three billion+ ad impressions per month to more than 67 million unique users
per month. Currently the company has over 500+ advertisers and relationships
with more than 2,000+ publishers and 4,000 sites worldwide. AdJug helps
advertisers and agencies to achieve superior campaign performance. Its
optimisation technology uses data aggregation to build dynamic re-targeting
segments, which find conversions across ad Exchange inventories.
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: IgnitionOne
Mark Terry-Lush or Dave Barton, Renegade Media, +44(0)1452-760147
LONDON, August 16, 2011/PRNewswire/ --
Deal Combines Unrivalled Online Marketing Technology with Global Reach
to Simplify Multi-Platform and Multi-Market Advertising
With Photo.
IgnitionOne, an international digital marketing technology
[http://www.ignitionone.com/uk ] and solutions company, has acquired AdJug
[http://www.adjug.com ], Europe's leading display advertising exchange for
unsold premium inventory. The two companies will integrate their
technologies to provide marketers with a sophisticated solution that
simplifies the buying, targeting and measurement of online advertising.
Display advertising is growing rapidly, fuelled in part by the
transparent buying environment offered by advertising exchanges such as
AdJug. According to the latest Internet Advertising Bureau UK's PwC Ad spend
report, in 2010 online advertising reached a record GBP4 billon, or 25% of
total ad expenditure in the UK. Display advertising accounted for the
biggest gain, growing by more than a quarter (27.5%) to a new high of
GBP945.1 million, and representing 23% of total online spend. The IAB UK
also reports that more than half of media agencies in the UK (54.2%) expect
to increase the amount of display advertising bought through ad exchanges.
IgnitionOne's Digital Marketing Suite
[http://www.ignitionone.com/uk/media-optimization ] (DMS) is a centralised
set of tools and services that boost performance and measure online
advertising
[http://www.ignitionone.com/uk/search-display-attribution-analytics ] across
search engines, websites and Facebook. The DMS will incorporate AdJug's
Dynamic Creative Technology, which customizes advertising creative in
real-time, based on people's interests and web behaviour.
Furthermore, the AdJug Exchange will give IgnitionOne customers complete
control over their display ad placements and traffic volume. The Exchange
currently serves three billion plus ad impressions per month to more than 67
million unique users, across more than 2,000 publishers and 4,000 sites
worldwide.
This deal will enable IgnitionOne, which currently generates more than
GBP12 billion in online sales for marketer and agency clients such as
General Motors, Fiat, LBi and Golley Slater, to increase its global reach
and offer an unrivalled suite of online marketing solutions.
Will Margiloff, CEO of IgnitionOne, said: "The online ad market is
overcrowded with complicated and overlapping technologies. With this deal,
IgnitionOne is simplifying digital marketing for agencies and brands. We are
growing rapidly to meet advertisers' demands and, with AdJug on board, we
can further realise our ambition for the Digital Marketing Suite to be the
leading advertising technology platform."
For IgnitionOne, which formed through the merger of SearchIgnite and
Netmining Europe earlier this year, the acquisition increases its global
footprint to nine offices in Asia, Europe, the Indian sub continent and the
USA, employing more than 200 people. AdJug's Exchange will give IgnitionOne
customers greater access to advertising inventory in new markets, and enable
agencies and brands to create international campaigns from one dashboard.
AdJug Co-Founders Michael Stephanblome and Satish Jayakumar will join
IgnitionOne's executive team, strengthening the company's leadership in
Europe. Stephanblome was previously managing director for Gumtree.com and
ran marketing for eBay in Germany, Austria and Switzerland. Before AdJug,
Jayakumar was the Director of European Strategy for MIVA.
Tomorrow Focus, a leading internet group in Europe, will retain a 20%
share in AdJug and advise the company as it expands across Europe.
Michael Stephanblome, co-founder and CEO of AdJug, said: "Our Dynamic
Creative Technology (DCT), combined with IgnitionOne's audience scoring
technology, will give AdJug's customers better response, greater reach and
efficiencies through the industry's most advanced online advertising
platform."
About IgnitionOne
IgnitionOne [http://www.ignitionone.com/uk ] is the world's first closed
loop Digital Marketing Suite, offering multiple solutions to improve online
performance within a single interface. Solutions include ad management
(search, display and Facebook), cross-channel attribution and on-site
optimisation all through a single, simple-to-implement website tag.
IgnitionOne currently powers more than $20 billion in revenue each year for
some of the world's leading online marketers and agencies, including General
Motors, Chico's, Ann Taylor, Fiat, Digitas, CyberAgent and more.
For more information, please visit http://www.ignitionone.com/
[http://www.ignitionone.com/uk ] or follow the company on Twitter
@ignitionone [http://twitter.com/ignitionone ].
About AdJug
AdJug [http://www.adjug.com ] Ltd., based in London, Munich and
Bangalore, is the largest and longest- running transparent display ad
Exchange for premium unsold inventory in Europe. The AdJug Exchange serves
three billion+ ad impressions per month to more than 67 million unique users
per month. Currently the company has over 500+ advertisers and relationships
with more than 2,000+ publishers and 4,000 sites worldwide. AdJug helps
advertisers and agencies to achieve superior campaign performance. Its
optimisation technology uses data aggregation to build dynamic re-targeting
segments, which find conversions across ad Exchange inventories.
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: IgnitionOne
Mark Terry-Lush or Dave Barton, Renegade Media, +44(0)1452-760147