Hatch Labs Introduces Blu Trumpet: App Monetization Just Became a No-Brainer
Poster: SySAdmin
Posted on August 17, 2011 at 7:21:01 AM
Hatch Labs Introduces Blu Trumpet: App Monetization Just Became a No-Brainer
New In-App Ad Network Can Boost Distribution, Sales and App Awareness Without Intrusive Pop-Ups and Banners
NEW YORK, Aug. 17, 2011 /PRNewswire/ -- A friendly, in-app ad network that can boost app monetization without annoying users is finally on the scene. Hatch Labs, a joint venture with IAC and Xtreme Labs, today introduce Blu Trumpet, an app discovery wall that lets advertisers reach millions of devices with clean, user-friendly ads. Blu Trumpet uses sophisticated design to provide publishers a non-intrusive app discovery tool that users actually enjoy, an alternative to banners, and a more creative way to monetize any app.
"At Hatch Labs, we know the mobile space and we really saw a need for a new type of mobile ad platform that caters to the new app economy," said Nina Sodhi, CEO at Blu Trumpet. "That's why we aren't focusing on display or pop ups. Blu Trumpet gets integrated into an app's tab bar, allowing users to find us when they are curious and interested. The consumer is happy -- and the publishers and advertisers benefit from that."
Blu Trumpet offers consumers a new, non-intrusive way to find cool apps without searching through lists of a million apps through Blu Trumpet's in-app ad platform, "the app wall." While in a favorite app, consumers can view the Blu Trumpet app wall to discover new recommended apps based on those they're currently using.
"It's like getting a tip from a friend," said Karthik Ramakrishnan, Blu Trumpet Product Director. "Consumers avoid intrusive pop up and banner ads, and get to discover recommended apps they'd probably never find otherwise."
The mobile community also stands to benefit:
For Advertisers
-- Blu Trumpet provides advertisers a broad audience of millions of users,
who feel like they discovered you
-- User-friendly, non-intrusive, in-app ad units that drive installs
-- Affordable 'Cost Per Install' rates
-- Only pay for a true new user - not just someone gaming the system
For Developers
-- Blu Trumpet is further in the conversion funnel - the system is harder
to game, and the revenue potential is higher
-- Blu Trumpet is app monetization made easy - make money from free apps
-- Customize where ad units show up within an app
-- Help fellow developers get distribution by giving them access to your
audience
"Blu Trumpet is a very smart way to gain more visibility for your apps, and generate revenue at the same time," said Daniel Blackman, chief digital officer at Newsweek and The Daily Beast. "In addition to being effective, it was also very easy to implement."
About Blu Trumpet
Blu Trumpet is an effective app discovery wall that lets advertisers reach millions of devices with clean, user-friendly ads. Through a combination of sophisticated design and discoverability, Blu Trumpet provides publishers a non-intrusive app and ad discovery tool that users actually enjoy, an alternative to banners, and a more creative way to monetize any app - even free ones.
Headquartered in New York City, Blu Trumpet was incubated at Hatch Labs in January of 2011. Hatch Labs is the mobile incubator from IAC and Xtreme Labs, and was built to leverage the wisdom and insight gained from years of helping grow some of the most successful brands on the Internet.
About Hatch Labs
Hatch Labs is an entrepreneurial sandbox building advanced mobile products. With the investment and resources from IAC and Xtreme Labs, Hatch start-up teams rapidly prototype new applications and services to best serve the evolving world of mobile. To see the businesses we have already hatched, please visit http://www.hatchlabs.com.
Media ContactMerredith BranscombeLe@p PR for Blu TrumpetMerredith@leappr.com720-235-7363
SOURCE Hatch Labs
Hatch Labs
Web Site: http://www.hatchlabs.com
New In-App Ad Network Can Boost Distribution, Sales and App Awareness Without Intrusive Pop-Ups and Banners
NEW YORK, Aug. 17, 2011 /PRNewswire/ -- A friendly, in-app ad network that can boost app monetization without annoying users is finally on the scene. Hatch Labs, a joint venture with IAC and Xtreme Labs, today introduce Blu Trumpet, an app discovery wall that lets advertisers reach millions of devices with clean, user-friendly ads. Blu Trumpet uses sophisticated design to provide publishers a non-intrusive app discovery tool that users actually enjoy, an alternative to banners, and a more creative way to monetize any app.
"At Hatch Labs, we know the mobile space and we really saw a need for a new type of mobile ad platform that caters to the new app economy," said Nina Sodhi, CEO at Blu Trumpet. "That's why we aren't focusing on display or pop ups. Blu Trumpet gets integrated into an app's tab bar, allowing users to find us when they are curious and interested. The consumer is happy -- and the publishers and advertisers benefit from that."
Blu Trumpet offers consumers a new, non-intrusive way to find cool apps without searching through lists of a million apps through Blu Trumpet's in-app ad platform, "the app wall." While in a favorite app, consumers can view the Blu Trumpet app wall to discover new recommended apps based on those they're currently using.
"It's like getting a tip from a friend," said Karthik Ramakrishnan, Blu Trumpet Product Director. "Consumers avoid intrusive pop up and banner ads, and get to discover recommended apps they'd probably never find otherwise."
The mobile community also stands to benefit:
For Advertisers
-- Blu Trumpet provides advertisers a broad audience of millions of users,
who feel like they discovered you
-- User-friendly, non-intrusive, in-app ad units that drive installs
-- Affordable 'Cost Per Install' rates
-- Only pay for a true new user - not just someone gaming the system
For Developers
-- Blu Trumpet is further in the conversion funnel - the system is harder
to game, and the revenue potential is higher
-- Blu Trumpet is app monetization made easy - make money from free apps
-- Customize where ad units show up within an app
-- Help fellow developers get distribution by giving them access to your
audience
"Blu Trumpet is a very smart way to gain more visibility for your apps, and generate revenue at the same time," said Daniel Blackman, chief digital officer at Newsweek and The Daily Beast. "In addition to being effective, it was also very easy to implement."
About Blu Trumpet
Blu Trumpet is an effective app discovery wall that lets advertisers reach millions of devices with clean, user-friendly ads. Through a combination of sophisticated design and discoverability, Blu Trumpet provides publishers a non-intrusive app and ad discovery tool that users actually enjoy, an alternative to banners, and a more creative way to monetize any app - even free ones.
Headquartered in New York City, Blu Trumpet was incubated at Hatch Labs in January of 2011. Hatch Labs is the mobile incubator from IAC and Xtreme Labs, and was built to leverage the wisdom and insight gained from years of helping grow some of the most successful brands on the Internet.
About Hatch Labs
Hatch Labs is an entrepreneurial sandbox building advanced mobile products. With the investment and resources from IAC and Xtreme Labs, Hatch start-up teams rapidly prototype new applications and services to best serve the evolving world of mobile. To see the businesses we have already hatched, please visit http://www.hatchlabs.com.
Media ContactMerredith BranscombeLe@p PR for Blu TrumpetMerredith@leappr.com720-235-7363
SOURCE Hatch Labs
Hatch Labs
Web Site: http://www.hatchlabs.com