Zappar Revolutionises In-Store Point of Sale With Augmented Reality App

Zappar Revolutionises In-Store Point of Sale With Augmented Reality App

LONDON, August 18, 2011/PRNewswire/ --

    Zappar has today launched a revolutionary point of sale (POS)
development that will bring videogame characters and other 3D objects to
life, simply by looking at the products promotional materials through an
iPhone or Android device, pioneering the future of in-store retail &
exhibitions.

    Zappar POS will be launched exclusively at the world largest gaming
event, GAMESCOM Expo, in Cologne 17th to 21st August 2011, promoting the
videogame All Zombies Must Die! in partnership with games developer and
distributor, doublesix.

    Zappar bridges the gap between the physical and the digital and takes
the lead by introducing a whole new way of thinking about in-store POS,
marketing signage & exhibition promotions by turning them into entertainment
channels in their own right.

    The Zappar App technology allows consumers and brands to access a new
world of entertainment and visual excitement just by pointing their Zappar
activated iPhone or Android device at any Zappar activated image. The Zappar
app is free to download from iTunes or Android Market Place.

    Caspar Thykier, Managing Director for Zappar, said, "This will be a
major shift in how people look at retail POS, creating a new entertainment
channel from any image we place in the real world. We set out to produce
advertising AR that is first and foremost, great fun to use. We are thrilled
to be working with doublesix and the All Zombie Must Die! Game, launching
the Zappar brand into new realms of possibility. By expanding the Zappar
technologies into the in-store & exhibition space and integrating augmented
reality into POS and promotions, it demonstrates the limitless opportunities
for the brand."

    For iPhone, iPod and iPad:
http://itunes.apple.com/us/app/zappar/id429885268?mt=8
For Android:
https://market.android.com/details?id=com.zappar.zappar

    About doublesix:

    Since its establishment in 2007 by Kuju Entertainment, doublesix has
become a leader in the development and digital distribution of games across
all the main downloadable platforms including Xbox Live Arcade, PlayStation
Network and PC distribution platforms such as Steam. Burn Zombie Burn has
recently been released on Apple's OSX and iOS platforms. doublesix was
established to create sticky,'have another go' video games' based on
compelling original and licenced IP. It is part of Doublesix Video Games, a
business division of Catalis SE, and sits alongside sister companies Kuju
Entertainment and Testronic Labs. More information about the company can be
found at http://www.doublesixgames.com

    Notes to Editors:

    To find an image or object that is Zappar powered log onto
http://www.zappar.com or look out for the Zappar Ltd logo.

    Apple requirements: Compatible with iPhone 3GS, iPhone 4, iPod Touch
(4th Gen), iPad 2 Wi-Fi and iPad 2 Wi-Fi + 3G. Requires iOS 4.2 or later.
Android requirements: Currently compatible with Samsung Galaxy S range, HTC
Desire / Google Nexus One & Sony Xperia X10. Zappar works on many other
Android 2.1 + devices.

Source: Zappar

For More Information on Zappar please contact: Max Dundas at Dundas Communications, +44(0)207-824-8748, max@dundascommunications.com