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At least as significant as the numbers is the kind of audience "The Sims Online" is likely to attract. "The Sims" has drawn one of the most diverse audiences in gaming--more than 50 percent female, and broadly distributed across age groups--with a unique style of game play that emphasizes creativity and self-made narratives. Players control a single family of characters, guiding them in tasks ranging from career climbing to interior decorating to forming friendships with computer-controlled next-door neighbors.