Kenshoo Releases Kenshoo Enterprise 4.0 on Kenshoo Universal Platform
Poster: SySAdmin
Posted on September 7, 2011 at 5:35:01 AM
Kenshoo Releases Kenshoo Enterprise 4.0 on Kenshoo Universal Platform
SAN FRANCISCO, September 7, 2011/PRNewswire/ --
New Version of Leading SEM Software Leverages Robust Digital Marketing
Platform to Deliver Scale and Efficiency
Kenshoo [http://www.kenshoo.com ] ( http://www.kenshoo.com), a
global leader in digital marketing software, today announced an upgraded
version of its flagship search engine marketing (SEM) campaign management
product, Kenshoo Enterprise 4.0 on the Kenshoo Universal Platform.
Kenshoo Enterprise is a solution designed for large advertisers and the
agencies that support them. Kenshoo Enterprise 4.0 includes many new
features and upgrades such as campaign wizards to quickly set up new
accounts and reporting enhancements that display various metrics in a
powerful grid for holistic analysis. Another key element of the 4.0 release
is a proprietary visual indicator of campaign health as set through bespoke
business objectives.
"In the travel category, time is money, and Kenshoo Enterprise 4.0 will
help us more quickly capitalize on opportunities in the marketplace through
visual monitoring of campaign objectives and alerts," commented Vural Cifci,
director of acquisition at Travelocity.
"Kenshoo continues to improve its product suite, and this latest release
brings significant value to Havas teams around the world," added Rob
Griffin, EVP, global director of product development at Havas Digital. "The
new Kenshoo profile wizard will make our people more efficient, and the
improved reporting features will help us better optimize campaigns for our
clients."
The Kenshoo Universal Platform serves as a foundation upon which all
Kenshoo products are developed, providing a holistic view across all
marketing investments and surfacing insights for cross-channel optimization.
The Kenshoo Universal Platform is flexible to accommodate bi-directional
data from third party providers as well as proprietary internal systems. To
date, nearly 50 different data sources, ranging from web analytics to ad
servers to commerce platforms, have been integrated into the Kenshoo
Universal Platform.
"Since the beginning of Kenshoo, we've been hard at work coding products
on a best-in-class platform to deliver continual innovations and competitive
advantages for our customers," said Yoav Izhar-Prato, Kenshoo CEO. "Kenshoo
Enterprise 4.0 is our latest achievement and will give our customers big
leaps in efficiency and effectiveness."
"At Kenshoo, we're always looking for new ways to improve our products
based on customer feedback, and Kenshoo Enterprise 4.0 represents the latest
culmination of these efforts," added Ariel Fligler, VP of products at
Kenshoo. "Anchored by the Kenshoo Universal Platform, we'll continue
delivering the horsepower needed to scale online advertising efforts across
any vertical and any region."
Visit Kenshoo.com/UniversalPlatform
[http://www.kenshoo.com/universalplatform ] for more information on the
Kenshoo Universal Platform.
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company
that engineers technology solutions for search marketing, social media and
online advertising. Advertisers, agencies and marketing providers use
Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15
billion in annual sales revenue. The Kenshoo Universal Platform delivers
automation, business intelligence, integration and scale to make better
marketing investments. Kenshoo powers 6 of the top 10 retailers in the
world, 6 of the top 10 hotel groups, 7 of the top 10 telecoms, 8 of the top
10 ad agency networks, and 22 of the Fortune 50 companies. With campaigns
running in more than 100 countries, Kenshoo customers include Barnes &
Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco,
Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices
and is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Source: Kenshoo
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462,
Stacie.Susens@Kenshoo.com
SAN FRANCISCO, September 7, 2011/PRNewswire/ --
New Version of Leading SEM Software Leverages Robust Digital Marketing
Platform to Deliver Scale and Efficiency
Kenshoo [http://www.kenshoo.com ] ( http://www.kenshoo.com), a
global leader in digital marketing software, today announced an upgraded
version of its flagship search engine marketing (SEM) campaign management
product, Kenshoo Enterprise 4.0 on the Kenshoo Universal Platform.
Kenshoo Enterprise is a solution designed for large advertisers and the
agencies that support them. Kenshoo Enterprise 4.0 includes many new
features and upgrades such as campaign wizards to quickly set up new
accounts and reporting enhancements that display various metrics in a
powerful grid for holistic analysis. Another key element of the 4.0 release
is a proprietary visual indicator of campaign health as set through bespoke
business objectives.
"In the travel category, time is money, and Kenshoo Enterprise 4.0 will
help us more quickly capitalize on opportunities in the marketplace through
visual monitoring of campaign objectives and alerts," commented Vural Cifci,
director of acquisition at Travelocity.
"Kenshoo continues to improve its product suite, and this latest release
brings significant value to Havas teams around the world," added Rob
Griffin, EVP, global director of product development at Havas Digital. "The
new Kenshoo profile wizard will make our people more efficient, and the
improved reporting features will help us better optimize campaigns for our
clients."
The Kenshoo Universal Platform serves as a foundation upon which all
Kenshoo products are developed, providing a holistic view across all
marketing investments and surfacing insights for cross-channel optimization.
The Kenshoo Universal Platform is flexible to accommodate bi-directional
data from third party providers as well as proprietary internal systems. To
date, nearly 50 different data sources, ranging from web analytics to ad
servers to commerce platforms, have been integrated into the Kenshoo
Universal Platform.
"Since the beginning of Kenshoo, we've been hard at work coding products
on a best-in-class platform to deliver continual innovations and competitive
advantages for our customers," said Yoav Izhar-Prato, Kenshoo CEO. "Kenshoo
Enterprise 4.0 is our latest achievement and will give our customers big
leaps in efficiency and effectiveness."
"At Kenshoo, we're always looking for new ways to improve our products
based on customer feedback, and Kenshoo Enterprise 4.0 represents the latest
culmination of these efforts," added Ariel Fligler, VP of products at
Kenshoo. "Anchored by the Kenshoo Universal Platform, we'll continue
delivering the horsepower needed to scale online advertising efforts across
any vertical and any region."
Visit Kenshoo.com/UniversalPlatform
[http://www.kenshoo.com/universalplatform ] for more information on the
Kenshoo Universal Platform.
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company
that engineers technology solutions for search marketing, social media and
online advertising. Advertisers, agencies and marketing providers use
Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15
billion in annual sales revenue. The Kenshoo Universal Platform delivers
automation, business intelligence, integration and scale to make better
marketing investments. Kenshoo powers 6 of the top 10 retailers in the
world, 6 of the top 10 hotel groups, 7 of the top 10 telecoms, 8 of the top
10 ad agency networks, and 22 of the Fortune 50 companies. With campaigns
running in more than 100 countries, Kenshoo customers include Barnes &
Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco,
Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices
and is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Source: Kenshoo
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462,
Stacie.Susens@Kenshoo.com