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Hitachi expects an increase in demand for HDD, not just for use in personal computers and servers, but also for consumer electronics such as car audio and set-top boxes. The company's rivals include Seagate Technology, Maxtor Corp. and Western Digital Corp.
New in Hitachi's product range is a drive specifically for automotive applications: the Travelstar A4K20. This 2.5-inch hard disk drive offers 20G bytes of storage for car navigation and car audio applications and will be available in the second quarter.