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farfetch.com Applaud London Fashion Week's Move Into the Digital Age
LONDON, October 11, 2011/PRNewswire/ --
-farfetch.com say the online buzz surrounding London Fashion Week is
helping to bring fashion into the digital age-
London Fashion Week drew to a close last week after six days of prints,
pumps and polka dots. Although farfetch.com [http://www.farfetch.com ],
which gives customers access to the best designer boutiques in one easy to
shop website, were delighted by the new designs trotting down the runways,
they were just as elated by the level of digital media engagement at this
year's second London Fashion Week. Paul Brine, spokesperson for
farfetch.com, comments: "Since the Spring 2010 show, the British Fashion
Council [http://www.britishfashioncouncil.com ] have strived to take
advantage of the benefits of digital media in all its forms during the
London Fashion Weeks: this year this ethos seems to have been adopted by
many designers who displayed their collections in ways never seen before at
London Fashion Week."
On top of the British Fashion Council's (BFC) usual initiatives, this
year marked the first time Twitter and London Fashion Week have partnered to
promote the event on the social networking service - a hashtag (#LFW
[https://twitter.com ]) was created and the @LondonFashionWk account tweeted
live updates from the runway and backstage. Outside the BFC's efforts, a
number of designer clothing
[http://www.farfetch.com/shopping/women/clothing/items.aspx ] houses went
digital in their own shows, inviting influential bloggers and tweeters to
sit in the front rows alongside fashion's elite and sending images of their
looks out on social networks before they hit the catwalk. Brine continues:
"The amount of digital engagement at the London Fashion Week this September
has been awe-inspiring and really shows that the industry is beginning to
embrace all things digital. Seeing fashion houses using social networks to
promote their latest collections of designer jewellery
[http://www.farfetch.com/shopping/women/cat-jewellery/items.aspx ] and
clothes was really extraordinary. As an online marketplace for fashion
retailers, farfetch.com is delighted to see the rest of the industry
cottoning on to the great things that digital media can do for the fashion
world."
About farfetch.com:
http://www.farfetch.com unites the world's best independent fashion
boutiques, so that you can buy from the most interesting designer fashion
brands globally in one easy-to-shop website. Our aim is to provide an
exciting range of designers and labels, while maintaining the personality of
unique, independent boutiques. This new concept means you can shop from
boutiques in Paris, London, Como, Copenhagen, California and New York in
just a few seconds, all from the comfort of your own home or office. You can
keep up to date with all the latest news from farfetch.com and the rest of
the fashion world on our Facebook [http://www.facebook.com/farfetch ] and
Twitter [http://twitter.com/farfetchdotcom ] pages.
Source: farfetch.com
Contact Details: Paul Brine, Chief Marketing Officer, 60-62 Commercial St, London, E16LT, +44(0)207-377-5743,
paul.brine@farfetch.com
farfetch.com Applaud London Fashion Week's Move Into the Digital Age
LONDON, October 11, 2011/PRNewswire/ --
-farfetch.com say the online buzz surrounding London Fashion Week is
helping to bring fashion into the digital age-
London Fashion Week drew to a close last week after six days of prints,
pumps and polka dots. Although farfetch.com [http://www.farfetch.com ],
which gives customers access to the best designer boutiques in one easy to
shop website, were delighted by the new designs trotting down the runways,
they were just as elated by the level of digital media engagement at this
year's second London Fashion Week. Paul Brine, spokesperson for
farfetch.com, comments: "Since the Spring 2010 show, the British Fashion
Council [http://www.britishfashioncouncil.com ] have strived to take
advantage of the benefits of digital media in all its forms during the
London Fashion Weeks: this year this ethos seems to have been adopted by
many designers who displayed their collections in ways never seen before at
London Fashion Week."
On top of the British Fashion Council's (BFC) usual initiatives, this
year marked the first time Twitter and London Fashion Week have partnered to
promote the event on the social networking service - a hashtag (#LFW
[https://twitter.com ]) was created and the @LondonFashionWk account tweeted
live updates from the runway and backstage. Outside the BFC's efforts, a
number of designer clothing
[http://www.farfetch.com/shopping/women/clothing/items.aspx ] houses went
digital in their own shows, inviting influential bloggers and tweeters to
sit in the front rows alongside fashion's elite and sending images of their
looks out on social networks before they hit the catwalk. Brine continues:
"The amount of digital engagement at the London Fashion Week this September
has been awe-inspiring and really shows that the industry is beginning to
embrace all things digital. Seeing fashion houses using social networks to
promote their latest collections of designer jewellery
[http://www.farfetch.com/shopping/women/cat-jewellery/items.aspx ] and
clothes was really extraordinary. As an online marketplace for fashion
retailers, farfetch.com is delighted to see the rest of the industry
cottoning on to the great things that digital media can do for the fashion
world."
About farfetch.com:
http://www.farfetch.com unites the world's best independent fashion
boutiques, so that you can buy from the most interesting designer fashion
brands globally in one easy-to-shop website. Our aim is to provide an
exciting range of designers and labels, while maintaining the personality of
unique, independent boutiques. This new concept means you can shop from
boutiques in Paris, London, Como, Copenhagen, California and New York in
just a few seconds, all from the comfort of your own home or office. You can
keep up to date with all the latest news from farfetch.com and the rest of
the fashion world on our Facebook [http://www.facebook.com/farfetch ] and
Twitter [http://twitter.com/farfetchdotcom ] pages.
Source: farfetch.com
Contact Details: Paul Brine, Chief Marketing Officer, 60-62 Commercial St, London, E16LT, +44(0)207-377-5743,
paul.brine@farfetch.com