HILLSBOROUGH, N.C., Oct. 11, 2011 /PRNewswire/ -- AdamAndEve.com (http://www.AdamAndEve.com/news), the award-winning site of adult industry giant Adam & Eve, is pleased to announce the launch of its mobile website, compatible with iPhone and Android devices.
"This project is a key initiative for the company to increase availability and convenience for its customers," explains Chad Davis, Marketing Director for Adam & Eve. "We are excited to time the launch just before the holidays... historically the busiest time of the year for us."
"Our customers have become mobile -- whether for business or pleasure -- and our goal is to be as accessible to them as possible and provide a consistent and positive experience for them, regardless of how they choose to shop. We envision mobile becoming a core channel for our business in 2012, and this is a first step in catering to these customers whenever, wherever, and however they want to engage with us."
The Adam & Eve mobile Web store provides comprehensive features for shoppers that are optimized for their mobile phones, such as:
-- Ability to browse and search across the entire site
-- Rich product descriptions and full-color images
-- Mobile optimized checkout
-- Read/Write reviews
-- Support of all offer codes
-- Click to call
-- Order tracking
For more information on AdamAndEve.com, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.