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With Gamers in Mind, Betabrand Creates Couch Commando Pants
Four New Pants Designed With Military Precision For Optimal Zombie-Slaying, Including A Camouflage Edition Inspired By Old School 8-Bit Graphics
SAN FRANCISCO, Oct. 13, 2011 /PRNewswire/ -- The U.S. military includes more than 1 million active duty personnel. But that number is dwarfed by America's at-home army of first-person shooters.
Now, an online clothing company based in San Francisco is aiming to outfit this massive fighting force. With this week's release of Couch Commandos, Betabrand has taken traditional military cargo pants and tailored them to the needs of the most demanding Recliner Rambos.
Couch Commandos are available in Black-Ops Black, Olive Drab, and Desert Khaki ($85) as well as a limited-edition mash-up of modern digital camouflage and graphics inspired by old-school, 8-bit video games ($125 custom pre-order). These simulated-combat-ready trousers are made of 100% French-twill cotton, so they're light and incredibly comfy. But make no mistake: Betabrand tailored these trousers for intense virtual combat. They come equipped with six big pockets, including two oversized gusseted cargos that can accommodate several grenades or an emergency ration of Pop-Tarts. Other features include drawstring ankle cinches and an extra-sturdy inseam to survive harrowing missions to and from the microwave.
"While Couch Commandos are designed to meet the rigorous requirements of the U.S. Armchair Forces, we think they're great for all leisurely operations this fall and winter," Lindland says. "Wear them while watching football, making beer runs -- or, of course, mowing down fire-breathing Commie cyborgs."
Couch Commandos Photo Gallery: https://picasaweb.google.com/106947555243552181729/CouchCommandosPhotos
About Betabrand
San Francisco-based Betabrand is an online-only company that produces unique and clever clothing in small batches. Our products have been covered in major media around the world and enjoyed by the likes of Stephen Colbert, director Paul Feig, and other distinguished gentlemen. For more information on Betabrand, Couch Commandos, or anything else we make or do, please contact Anthony Jaffe at anthony@betabrand.com.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110 / 800.694.9491
SOURCE Betabrand
Betabrand
CONTACT: Tiffany Spencer of Betabrand PR, +1-310-795-1806, Tiffany@betabrand.com
Web Site: http://www.betabrand.com
With Gamers in Mind, Betabrand Creates Couch Commando Pants
Four New Pants Designed With Military Precision For Optimal Zombie-Slaying, Including A Camouflage Edition Inspired By Old School 8-Bit Graphics
SAN FRANCISCO, Oct. 13, 2011 /PRNewswire/ -- The U.S. military includes more than 1 million active duty personnel. But that number is dwarfed by America's at-home army of first-person shooters.
Now, an online clothing company based in San Francisco is aiming to outfit this massive fighting force. With this week's release of Couch Commandos, Betabrand has taken traditional military cargo pants and tailored them to the needs of the most demanding Recliner Rambos.
Couch Commandos are available in Black-Ops Black, Olive Drab, and Desert Khaki ($85) as well as a limited-edition mash-up of modern digital camouflage and graphics inspired by old-school, 8-bit video games ($125 custom pre-order). These simulated-combat-ready trousers are made of 100% French-twill cotton, so they're light and incredibly comfy. But make no mistake: Betabrand tailored these trousers for intense virtual combat. They come equipped with six big pockets, including two oversized gusseted cargos that can accommodate several grenades or an emergency ration of Pop-Tarts. Other features include drawstring ankle cinches and an extra-sturdy inseam to survive harrowing missions to and from the microwave.
"While Couch Commandos are designed to meet the rigorous requirements of the U.S. Armchair Forces, we think they're great for all leisurely operations this fall and winter," Lindland says. "Wear them while watching football, making beer runs -- or, of course, mowing down fire-breathing Commie cyborgs."
Couch Commandos Photo Gallery: https://picasaweb.google.com/106947555243552181729/CouchCommandosPhotos
About Betabrand
San Francisco-based Betabrand is an online-only company that produces unique and clever clothing in small batches. Our products have been covered in major media around the world and enjoyed by the likes of Stephen Colbert, director Paul Feig, and other distinguished gentlemen. For more information on Betabrand, Couch Commandos, or anything else we make or do, please contact Anthony Jaffe at anthony@betabrand.com.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110 / 800.694.9491
SOURCE Betabrand
Betabrand
CONTACT: Tiffany Spencer of Betabrand PR, +1-310-795-1806, Tiffany@betabrand.com
Web Site: http://www.betabrand.com