Virgin's PROJECT Magazine Comes to Newsstand

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October 18, 2011
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Virgin's PROJECT Magazine Comes to Newsstand

LONDON, October 18, 2011/PRNewswire/ --

    Today Virgin Interactive Publishing announced its interactive iPad
magazine, PROJECT, is now available on Newsstand, a key feature of iOS 5.
Along with the ability to subscribe at a reduced per-issue price,
subscribers can now benefit from added convenience - both in accessing the
magazine and receiving new issues.

    "PROJECT Magazine was made to realize the future of publishing and the
full potential of feature rich, interactive tablets such as the iPad. Whilst
we believe we've achieved that with Project's reading experience, Newsstand
now also delivers this on the purchasing and download experience. It is the
realization of many of the opportunities we've been working to achieve on
the iOS platform," said Giovanni Donaldson, founder of PROJECT and Virgin
Interactive Publishing.

    Once purchased, PROJECT will appear in the subscriber's Newsstand.
Newsstand features automatic background downloading when new issues are
released, bringing unparalleled convenience to the purchasing and download
process.

    "Readers are used to being able to easily find their favorite magazines
on a shelf at their local newsstand or have subscription magazines delivered
to their doorstep on release," added Francis Malone, CEO and co-founder of
Virgin Interactive Publishing. "As such it's only right and expected for us
to provide the same level of convenience for digital magazines in the
future. We're delighted that we can already offer this for PROJECT readers
through Newsstand and further advance and compliment the groundbreaking
interactive reading experience that PROJECT stands for."

    Download PROJECT from Newsstand in iOS 5, from the App Store on iPad, or
at http://www.itunes.com/appstore.

    About PROJECT Magazine

    Launched in December 2010 and exclusively developed and optimized for
iPad and iOS 5, PROJECT is the first publication from Virgin Interactive
Publishing. Based on four key editorial pillars: design, entertainment,
technology and entrepreneurs, PROJECT combines the best of traditional print
media - beautiful aesthetics, authority and agenda-setting editorial - with
the very best that new media can offer - interactivity, speed, flexibility
and global community.

    For more information about PROJECT, please visit:
http://www.projectmag.com
http://www.facebook.com/project
http://www.twitter.com/projectmag

Source: Virgin Interactive Publishing

Jackie McQuillan, +44(0)207-229-4738 or Jackie.McQuillan@virgin.co.uk

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