Acision Launches Enhanced Personalised Messaging Services on-Demand
Poster: SySAdmin
Posted on October 20, 2011 at 1:07:01 AM
Acision Launches Enhanced Personalised Messaging Services on-Demand
READING, England, October 20, 2011/PRNewswire/ --
Personalised messaging services optimised for the cloud to ensure faster
delivery time and scalability to match user demand
Acision, the global leaders in mobile messaging, today announced that
its enhanced personalised messaging services are now available from within
the Acision cloud. As part of Acision's Cloud Service Store, personalised
messaging will be the first set of services offered from a library of proven
and innovative value-added services on demand. Acision will continue to
launch a series of cloud-based services over the coming months, which
operators can quickly and cost-effectively offer to users to encourage
increased service uptake and customer satisfaction while driving up ARPU.
Mobile messaging is at the heart of mobile operators' service offerings
and still has enormous growth potential if packaged and leveraged in the
right way. To ensure continued growth, Acision has introduced a number of
proven personalised messaging services now optimised for cloud delivery,
which have the potential to increase messaging revenues by 15%. By launching
these services in the cloud, mobile operators can rapidly capitalise on high
levels of subscriber interest in personalised messaging services and scale
costs as service usage grows. This balance of service utilisation and costs
assures more predictable profit margins for the operator.
Jorgen Nilsson, Chief Executive at Acision, commented: "Acision's cloud
based personalised messaging services provide operators with significant
growth potential addressing the unique needs of different subscriber
segments and making messaging an even more personal and valued medium.
Acision recognised that operators can profit from value added services in
the cloud by easily launching innovative services which increase customer
stickiness and initiate new revenue streams. We launched our Cloud Services
Delivery Model to ensure that operators can take advantage of easily
monetised messaging services with minimum expenditure and investment. This
model is particularly important as we move to an IP messaging world with new
and novel messaging features, which operators will want to launch rapidly
for fast user adoption and revenue generation."
Today the Acision Cloud Personalised Messaging Services library includes
Group Messaging, Auto-Reply and Auto-Signature, Message Copy, Personalised
Black / White list, Distribution List, Multi-SIM, Alias and Divert.
Acision's Auto-Reply and Auto-Signature capitalise on widely adopted
email behaviour by sending automatic replies or signatures, a service which
is perfect for enterprise customers. Similarly, Message Copy is an ideal
enterprise feature which allows users to automatically copy or forward
messages onto other devices. Acision Distribution List, meanwhile, enables a
subscriber to send a single message to multiple destinations which have been
grouped into a list by selecting a predefined destination address. The
service generates large volumes of messaging traffic for the operators and
appeals to high ARPU customers.
More personalised services include Acision Personalised Black/White
Listing, which address subscriber privacy and/or parental control concerns
by allowing subscribers to selectively control communications streams
through time and content service rules. For example, white lists can be used
as the "trusted" list for parental control and black lists can be created
where users want messages blocked. Finally, Acision Nickname/Alias enables
the user to mask a mobile number with an alias or nickname, providing a
heightened level of personalisation to the messaging experience.
Nilsson concluded: "Launching our proven personalised messaging services
in the cloud is just the start of a clear roadmap of services which we will
launch over the coming months, ensuring we continually add value to the
operator and their customers. The fact that these services are based in the
cloud means that operators can easily trial services with early adopters and
refine them accordingly to increase the likelihood of wider uptake."
For more information about Acision's Cloud Based Personalised Messaging
Services, please visit: http://www.acision.com/cloud
Please join Acision representatives at Open Mobile Summit 2011, 2nd -
4th November, in San Francisco, where the team will be on hand to discuss
how the Acision Cloud Services Delivery Model works, the messaging services
that will be hosted in the Acision Cloud and how operators can take
advantage of these. Acision will also speak on: Monetising the Cloud: The
Next Generation of Multi-VAS.
Cloud Based Personalized Messaging Services:
Services
Highlights Description
Enable subscribers to set up and easily exchange
Group Messaging messages with groups of people
Enable subscribers to configure pre-set, auto-reply
Auto-Reply messages (e.g.Out of Office)
Enable subscribers to configure distinct, sender
Auto-Signature specific, signatures to bottom of outgoing messages
Enables subscriber message archiving, central
Message Copy message store or copying SMS to secondary device
Personalised Support subscriber specific Black / White list
Black / White functionality enabling selective control of
list communication with others
Distribution Subscribers can forward messages to multiple
List (configured) recipients
Enable subscribers to use multiple devices (tablets,
dongles etc) to send SMS, without having to inform
Multi-SIM their contacts of the new device.
Enable subscribers to control the origination
address presented to receiver.. Nickname or custom
Alias alias
Subscribers are able to auto forward /divert all
Divert received messages to new device
NOTES TO EDITORS
About Acision
Acision powers innovation and profitable growth in mobile services. As the
pioneer of mobile messaging, Acision enables customers worldwide to drive
new revenues with innovative services while monetising traffic. For more
information, visit Acision at http://www.acision.com
Source: Acision UK Ltd
Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com. Morgan Evans/Carmel Digweed
Hotwire PR, Tel: +44-(0)-207-608-2500, Email: acision@hotwirepr.com
READING, England, October 20, 2011/PRNewswire/ --
Personalised messaging services optimised for the cloud to ensure faster
delivery time and scalability to match user demand
Acision, the global leaders in mobile messaging, today announced that
its enhanced personalised messaging services are now available from within
the Acision cloud. As part of Acision's Cloud Service Store, personalised
messaging will be the first set of services offered from a library of proven
and innovative value-added services on demand. Acision will continue to
launch a series of cloud-based services over the coming months, which
operators can quickly and cost-effectively offer to users to encourage
increased service uptake and customer satisfaction while driving up ARPU.
Mobile messaging is at the heart of mobile operators' service offerings
and still has enormous growth potential if packaged and leveraged in the
right way. To ensure continued growth, Acision has introduced a number of
proven personalised messaging services now optimised for cloud delivery,
which have the potential to increase messaging revenues by 15%. By launching
these services in the cloud, mobile operators can rapidly capitalise on high
levels of subscriber interest in personalised messaging services and scale
costs as service usage grows. This balance of service utilisation and costs
assures more predictable profit margins for the operator.
Jorgen Nilsson, Chief Executive at Acision, commented: "Acision's cloud
based personalised messaging services provide operators with significant
growth potential addressing the unique needs of different subscriber
segments and making messaging an even more personal and valued medium.
Acision recognised that operators can profit from value added services in
the cloud by easily launching innovative services which increase customer
stickiness and initiate new revenue streams. We launched our Cloud Services
Delivery Model to ensure that operators can take advantage of easily
monetised messaging services with minimum expenditure and investment. This
model is particularly important as we move to an IP messaging world with new
and novel messaging features, which operators will want to launch rapidly
for fast user adoption and revenue generation."
Today the Acision Cloud Personalised Messaging Services library includes
Group Messaging, Auto-Reply and Auto-Signature, Message Copy, Personalised
Black / White list, Distribution List, Multi-SIM, Alias and Divert.
Acision's Auto-Reply and Auto-Signature capitalise on widely adopted
email behaviour by sending automatic replies or signatures, a service which
is perfect for enterprise customers. Similarly, Message Copy is an ideal
enterprise feature which allows users to automatically copy or forward
messages onto other devices. Acision Distribution List, meanwhile, enables a
subscriber to send a single message to multiple destinations which have been
grouped into a list by selecting a predefined destination address. The
service generates large volumes of messaging traffic for the operators and
appeals to high ARPU customers.
More personalised services include Acision Personalised Black/White
Listing, which address subscriber privacy and/or parental control concerns
by allowing subscribers to selectively control communications streams
through time and content service rules. For example, white lists can be used
as the "trusted" list for parental control and black lists can be created
where users want messages blocked. Finally, Acision Nickname/Alias enables
the user to mask a mobile number with an alias or nickname, providing a
heightened level of personalisation to the messaging experience.
Nilsson concluded: "Launching our proven personalised messaging services
in the cloud is just the start of a clear roadmap of services which we will
launch over the coming months, ensuring we continually add value to the
operator and their customers. The fact that these services are based in the
cloud means that operators can easily trial services with early adopters and
refine them accordingly to increase the likelihood of wider uptake."
For more information about Acision's Cloud Based Personalised Messaging
Services, please visit: http://www.acision.com/cloud
Please join Acision representatives at Open Mobile Summit 2011, 2nd -
4th November, in San Francisco, where the team will be on hand to discuss
how the Acision Cloud Services Delivery Model works, the messaging services
that will be hosted in the Acision Cloud and how operators can take
advantage of these. Acision will also speak on: Monetising the Cloud: The
Next Generation of Multi-VAS.
Cloud Based Personalized Messaging Services:
Services
Highlights Description
Enable subscribers to set up and easily exchange
Group Messaging messages with groups of people
Enable subscribers to configure pre-set, auto-reply
Auto-Reply messages (e.g.Out of Office)
Enable subscribers to configure distinct, sender
Auto-Signature specific, signatures to bottom of outgoing messages
Enables subscriber message archiving, central
Message Copy message store or copying SMS to secondary device
Personalised Support subscriber specific Black / White list
Black / White functionality enabling selective control of
list communication with others
Distribution Subscribers can forward messages to multiple
List (configured) recipients
Enable subscribers to use multiple devices (tablets,
dongles etc) to send SMS, without having to inform
Multi-SIM their contacts of the new device.
Enable subscribers to control the origination
address presented to receiver.. Nickname or custom
Alias alias
Subscribers are able to auto forward /divert all
Divert received messages to new device
NOTES TO EDITORS
About Acision
Acision powers innovation and profitable growth in mobile services. As the
pioneer of mobile messaging, Acision enables customers worldwide to drive
new revenues with innovative services while monetising traffic. For more
information, visit Acision at http://www.acision.com
Source: Acision UK Ltd
Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com. Morgan Evans/Carmel Digweed
Hotwire PR, Tel: +44-(0)-207-608-2500, Email: acision@hotwirepr.com