MEDIA ALERT - Sunrise Telecom to Showcase IntelliSAM and Discuss End-to-End Carrier Ethernet Service Management at Ethernet Expo 2011

MEDIA ALERT - Sunrise Telecom to Showcase IntelliSAM and Discuss End-to-End Carrier Ethernet Service Management at Ethernet Expo 2011

Company to Demonstrate Industry-Leading Carrier Ethernet Activation Methodology; Will Share Experience as Member of the Y.1564 Standards Committee in Support of Cost-Cutting Deployment Solutions

SAN JOSE, Calif., Nov. 2, 2011 /PRNewswire/ -- Sunrise Telecom® Incorporated (OTC: SRTI), a market-leading provider of test, monitoring and workflow management solutions for cable, telecom, wireless operators, and equipment manufacturers, today announced that the company will be showcasing its award-winning Ethernet test platforms along with IntelliSAM(TM), Sunrise Telecom's ITU-T Y.1564 Carrier Ethernet Service Activation Solution, in booth 128 at Light Reading's Ethernet Expo Americas 2011 in New York City.

In addition, Paul Marshall, Sunrise Telecom's chief technology officer, will participate in a panel at the Expo discussing the cost-saving and revenue-increasing benefits that operators can realize through the deployment of OAM (Operation, Administration and Maintenance) solutions over Ethernet-based networks.

WHAT:As Carrier Ethernet increases in popularity, service providers are under pressure to meet more stringent service level agreements for their customers.  Sunrise Telecom's IntelliSAM, which is the only application able to verify the full bandwidth profile configuration according to the Y.1564 test standard, represents the most desirable set of tests for Carrier Ethernet services in the industry.

At the Expo, Sunrise Telecom will demonstrate the IntelliSAM Service Activation feature on its 10GE-powered, award winning RxT Smart Productivity Test Platform.

The panel discussion will

    --  provide an overview of key OAM standards like IEE 802.1ag, ITU Y.1731,
        Y.1564, and MEF 17
    --  share lessons learned from real-world deployment of OAM solutions
    --  identify practical ways that the industry can speed deployment of OAM to
        help bring down operating costs and drive value-added revenues.

WHO:Paul Marshall, Chief Technology Officer, Sunrise Telecom - Marshall serves as Sunrise Telecom's Chief Technology Officer and serves on the company's board of directors.  He represents the company at the ITU and MEF.  At the ITU he participated actively in the development of Recommendation Y.1564, Ethernet Service Activation Test Methodology.

                Tuesday, November 8, 4:10 to 5:10 p.m.
    WHEN:       EDT

                Light Reading's Ethernet Expo Americas
    WHERE:      2011 (Booth 128)
               Hilton New York
               1335 Avenue of the Americas
               New York, NY 10019

FOR ADDITIONAL INFORMATION: http://www.lightreading.com/live/event_information.asp?event_id=29472

About Sunrise Telecom Incorporated

Sunrise Telecom is a leader in test and measurement solutions for telecom, cable and wireless networks. The company's robust portfolio of feature-rich, easy-to-use products enables service providers to deliver premium voice, video, data and next-generation digital multimedia services quickly, reliably, and cost-effectively. Based in San Jose, California, Sunrise Telecom distributes its products through a direct sales force and a global network of sales representatives and distributors. For more information, visit http://www.sunrisetelecom.com.

Media Contacts:Ken HagiharaIntegrity Public Relations, Inc.949.768.4423 ext. 801Ken@integritypr.net

Steven ManuelSunrise Telecom Incorporated 408.363.8000smanuel@sunrisetelecom.com

SOURCE  Sunrise Telecom

Sunrise Telecom

Web Site: http://www.sunrisetelecom.com