Cvent Releases eBook to Help Businesses Better Manage "The Conversation" in the Age of Social Media
eBook Shares Tips for Collecting and Analyzing Feedback; Turning Feedback into Actionable Insights With Limited Resources
MCLEAN, Va., Nov. 2, 2011 /PRNewswire/ --Cvent, the world's largest provider of cloud-based software for web surveys, event management and meeting site selection, today released a free eBook, "Harness the Conversation--Business in Today's Social World," that provides organizations with tips and techniques for gathering customer and employee feedback and then turning that information into actionable business insights.
"Conversations about companies are happening everywhere, across multiple channels. By coupling social media insights with feedback from web surveys, businesses can tap into the conversation and gain a clearer view of employee sentiment and customer priorities," said Eric Eden, Vice President of Marketing at Cvent. "This eBook offers specific feedback collection and analysis strategies for organizations looking to better understand the people that influence their business and, as a result, grow their bottom line."
Highlights of the eBook include:
-- Tips for building an agile business, including how to establish a
regimen to capture the right information at the right time and then how
to interpret and act on those insights;
-- Pointers for establishing a "Learning Organization" focused on
absorbing, analyzing and acting on the trends and opinions that matter
most to improving performance; and
-- Techniques for leveraging online survey software to get the most out of
limited resources and turn survey results into meaningful insight.
Founded in 1999, Cvent is the world's largest meetings and event management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. A leading authority on Strategic Meetings Management (SMM), Cvent's technology has been used to implement SMM programs around the world. For more information, please visit http://www.cvent.com.
Connect with Cvent:
-- Follow @Cvent on Twitter
-- Find Cvent on LinkedIn and Facebook
-- Check out the Cvent Web Surveys blog
Media Contact:Jamie RismillerPublic Relations, Cvent+1 571-830-2466jrismiller@cvent.com