Ultra Stylish and Social Kobo Vox eReader is Now Available at Leading Retailers throughout Canada and in the U.S.

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November 3, 2011
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Ultra Stylish and Social Kobo Vox eReader is Now Available at Leading Retailers throughout Canada and in the U.S.

--     World's First Social eReader Allows Users to Start Conversations, Engage
with Friends and Other Readers Around the World

--     Read in Vivid Color with Rich Content for All Ages including Comics,
Cookbooks, Travel Guides and Children's Books with Read-Along
Technology

--     Open Android Design Allows Readers to Experience More: Browse the
Internet, Access Email, Facebook, Twitter, Listen To Music, Watch
Movies, Play Games, Read Newspapers and Magazines - Plus Access an App
Store with Over 15,000 Free Apps

--     The People Speak Out: Tremendous Pre-Order Response Makes Kobo Vox the
"Must Have" eReading Tablet; Stores Include Indigo, Future Shop, Best
Buy,and More

TORONTO, Nov. 3, 2011 /PRNewswire/ - Kobo, a global leader in eReading with
over 5 million users worldwide, today announced that the new Kobo Vox
eReader, the world's first social eReader, is now available in stores
and online at leading retailers including Indigo (http://www.indigo.ca), Future Shop (http://www.futureshop.ca), Best Buy (http://www.bestbuy.ca), and Kobo.com for a MSRP of $199.99.  Kobo
Vox eReader is available online directly from U.S. retailers including
Best Buy (http://www.bestbuy.com) and Fry's (http://www.frys.com) for $199.99.

The Kobo Vox, inspired by "Vox Populi" meaning the voice of the people,
enables readers to start conversations with other readers and discover
new books and authors through their social network.  With a vivid color
display, Kobo takes the reading experience to a whole new level and
offers even more content - rich color books, newspapers, magazines,
games, music, video, games and social feeds - all on an open Android
platform.

"With its amazing social abilities and open Android design, Kobo Vox
brings freedom and a new dimension to reading where books can come
alive in color and conversation," said Michael Serbinis, CEO, Kobo. 
"Kobo Vox allows readers to experience more -- the freedom to connect
with friends, listen to music, watch movies, play games and discover
new apps with almost unlimited choices.  We're excited to advance
social reading with Kobo Vox and gratified that demand for our new,
sub-$200 eReader tablet has been through the roof."

Kobo Vox is the reader for consumers' connected lives, opening the door
to the next generation of eReading - social eReading - where readers
can get more out of their experience by connecting with Kobo's global
community of book lovers.

Based on Kobo's #1-rated Android eReading experience, Kobo Vox was built
by readers for readers.  People can access their entire library
on-the-go, in an easy to hold, lightweight design with a comfortable
quilted back. The Kobo Vox comes in a selection of four contemporary,
fun, new colors - Hot Pink, Lime Green, Ice Blue and Jet Black, giving
a choice of options to reflect personal style, and delivers a superior
user experience that allows users to easily navigate their library,
scroll through books, and turn pages with a tap or swipe, plus
personalize their reading experience with highlights, annotations,
adjustable fonts and more.  The Kobo Vox has onboard storage for up to
8,000 eBooks, with expandable storage to hold up to 40,000 books, and
access to unlimited eBook storage in the Kobo cloud.  With Kobo, you
can read continuously across devices with free top rated Kobo apps
available for most popular smartphones, tablets and computers. 
Developed on Android 2.3, readers have the freedom to customize their
experience to best suit their personal needs and preferences.

CAPTURING THE VOICE OF THE PEOPLE

Building on the industry leading social platform, Reading Life, users
can now choose to connect with friends or create book clubs and discuss
their favorite reads on Facebook, track their reading statistics, and
unlock fun and exciting awards just for reading.  The recent innovation
of Kobo Pulse(TM) takes social reading to a new level - readers can feel
the pulse of a book, start conversations, share comments and thoughts
and leave reviews by 'Liking' and/or commenting, real-time, with others
who are reading the same book.  Kobo Pulse provides the ultimate source
for book recommendations, as the suggestions come from friends and
like-minded readers whose opinions and interests are similar and
trusted.

As the first eReading platform to be integrated with Facebook Ticker and
Timeline, Kobo Vox enables further reading discovery and
entertainment.  Now "The End" of a book is never the end.

THE MOST ADVANCED MULTIMEDIA TOUCHSCREEN

Kobo Vox features a brilliant multimedia touchscreen, where readers can
experience text with high contrast resolution and immerse themselves in
books, magazines, games and videos in vivid color.  Kobo uses the most
advanced 7 inch FFS+ display - the same technology used in airplane
cockpits (there are no clouds at 30,000 feet) - for great reading
indoors or outdoors and featuring an extra-wide angle for incredible
viewing and ideal for shared reading and viewing.

NOW READ IN VIVID COLOR

Kobo's global ebookstore - 2.5 million books and over 1 million free
titles - just got better with new color and enhanced multimedia
content.  Discover a new world of reading with rich color content for
all ages, including cookbooks, engaging travel guides, comic books, and
graphic novels. Parents and children can read together with Read Along
children's books, a great way to spend quality time and a fun way to
help children learn to read.  The Kobo Vox eReader includes three free
color books, so people can start building their color library right
away; there is a selection of dessert recipes for the chef-in-training
in Sweet Dreams, Lonely Planet's Europe Essentials for the avid
traveler and Franklin and the Thunderstorm for young readers.

EXPERIENCE MORE - THE EREADER FOR YOUR CONNECTED LIFE

In addition to reading - Kobo Vox users can easily browse the Web, check
email, listen to music, watch movies, play games and store personal
photos.  Choose from a selection of pre-loaded top ranked entertainment
apps:

        --  Magazines from Zinio® - plus 12 FREE popular magazines for Kobo
            Vox owners
        --  Newspapers from PressReader(TM) - over 2,000 full newspapers
            from around the world - and a gift of seven newspapers of your
            choice!
        --  Unlimited music from RDIO®
        --  Get social with Twitter® & Facebook®
        --  A book lover must-have: Merriam Webster's Dictionary
        --  Games like Cut the Rope®
        --  Apps - over 15,000 FREE apps
        --  Kobo and Facebook widgets that sit right on the home screen
        --  Access to more music and video services in the app store

FREEDOM OF CHOICE

At Kobo, we believe you should have the ability to read on any device. 
Readers can download free Kobo eReading apps to read across the most
popular devices including desktops, laptops, tablets, Android(TM) phones,
iPhones®, iPads®, Blackberry® Smartphones and PlayBooks.  Readers can
also download their ebooks and read on a wide range of dedicated
eReaders.

Consistent with our open philosophy, Kobo Vox offers full access to
Android 2.3, and includes an open app store with over 15,000 FREE apps
for Android.  Ultra-fast web browsing, the latest news, weather, and
Hollywood gossip at your fingertips.  Plus, a full-featured email
client supports POP, IMAP and Microsoft® ActiveSync so you can get all
your personal email like Yahoo and Gmail and work email too!

For more information on Kobo and the new Kobo Vox eReader visit http://www.Kobo.com.

About Kobo, Inc.

Kobo is a global eReading service with more than 2.5 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world.  Kobo believes consumers should have the freedom to read any
book on any device and has attracted millions of readers from over 100
countries across the globe.  Kobo has top ranked eReading applications
for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the
eReading application of choice for leading tablet OEMs.  Kobo eReaders
are available at leading retailers, including Indigo, Walmart, Best
Buy, Target, Future Shop, WHSmith, Collins Booksellers and
Whitcoull's.  Kobo's innovative Reading Life is an industry-first
comprehensive social eReading experience - Kobo users can earn awards
simply for time spent reading and encouraging others.  Kobo is backed
by majority shareholder Indigo Books & Music Inc., Cheung Kong
Holdings, and institutional investors.

SOURCE  Kobo Inc.

Kobo Inc.

CONTACT:  Wendy Zaas/Karina St. Jean
Rogers & Cowan
310.854.8148/212.445.8419
wzaas@rogersandcowan.com
kstjean@rogersandcowan.com

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