Launch of Internet Start-up Maxxo With the Help of the Fiverr.com Community

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November 7, 2011
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Launch of Internet Start-up Maxxo With the Help of the Fiverr.com Community

ZAGREB, Croatia, November 3, 2011/PRNewswire/ --

    Maxxo, an online cloud-based storage and file transfer startup out of
Croatia, will officially launch its Beta edition to a limited number of
users in late November 2011. In a bold move in keeping with the company's
user-oriented philosophy, Maxxo has decided to crowd-source all creative
materials for its launch campaign from Fiverr.com, the world's largest
marketplace for small services. For everything from animation to hilarious
customer testimonials, Maxxo is looking to the engaged online community of
Fiverr users to provide.

    "We see ourselves at Maxxo as the bad boys of online storage and
synching who actually care about the human element behind the code," says
the company's founder and chief executive, Vedran Sisak. "Maxxo was created
to meet the storage and file-transfer needs of real people."

    Sisak continues: "We thought to ourselves, 'The internet is
democratizing everything we do, so why not model our launch campaign
accordingly?' We get instant and valuable feedback on our ideas from peers
and friends on forums and social networks, so it seems rather a waste of our
hard-earned launch money to enlist the help of a marketing and advertising
agency that will powerpoint us to death discussing 'online strategy.' I've
been at this game for years and I still have no idea what is meant by
'online strategy.' Nobody knows whether a new site will flop or fly. At the
end, it's about the users. At Maxxo we think this is true not just at the
end, but the very beginning -which is why we are going so far as to solicit
our campaign creative materials from the hugely popular online gigs
marketplace, Fiverr.com."

    The Fiverr competition officially opened today and will run until the
launch, with the winning gig decided by a Facebook vote on Maxxo's Facebook
page ( http://www.facebook.com/pages/Maxxo/212743492126807). Maxxo's
offer includes a cash prize of $500 for the best idea, gig or concept to
promote the new company. Fiverr members who share their ideas will also be
among the first to get an invite to Maxxo's private Beta. Here's the link to
the brief:

    http://www.maxxo.com/fiverr

    About Maxxo

    Maxxo is a Croatian cloud-based file sharing, sync and backup
application, soon to be available for download, that will allow users to
easily sync and share their data with their trusted friends and peers.
Sending or sharing large files or a large number of files? With Maxxo, it's
as simple as drag and drop. The service offers 5GB free accounts and premium
accounts with added data sharing features as well as added storage. File
sharing is about to get a whole lot easier.

    Media Contacts

    For all additional information, including interview requests, please
contact: Press@maxxo.com

   
    Maxxo
    Name: Lena Kovac
    Email:  press@maxxo.com
    Phone/fax: +385-98-661400
    http://www.maxxo.com

Source: Maxxo

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