$600K Deal Sees Magic Software?s iBOLT Integration Platform Adopted as Strategic Standard by a US-based Global Leader in the Personal Care Industry

$600K Deal Sees Magic Software?s iBOLT Integration Platform Adopted as Strategic Standard by a US-based Global Leader in the Personal Care Industry

OR YEHUDA, Israel, November 16, 2011/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com ] (NASDAQ:
MGIC), a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID13 ] and cloud-enabled
application [http://www.magicsoftware.com/en/products/?catIDp ] and
business integration [http://www.magicsoftware.com/en/products/?catIDA ]
platforms, announced today that a US-based global leader in the personal
care industry has adopted iBOLT
[http://www.magicsoftware.com/en/products/?catIDA ] as its strategic
business integration platform and has purchased from Magic Software
Enterprises Americas $600,000 in licenses and services.

    "Our professional services and technology teams are working side-by-side
with one of the global leaders in the personal care industry, implementing
our integration platform to connect point-of-sale information from thousands
of locations," said Regev Yativ, CEO of Magic Software Enterprises Americas.
"Magic Software provides built-in architecture that is multi-channel,
multi-environment, multi-device, and multi-platform. It is capable of
working with a variety of systems already installed at the customer's US
headquarters, including IBM Power Systems running IBM i, Oracle JD Edwards
integration software, and others."

    The iBOLT Integration platform enables businesses to meet the challenge
of coordinating information between different software applications at many
locations worldwide, without having to manually develop expensive, risky,
and non-scalable interfaces. Using a visual approach to configuring business
processes, complex systems can be securely integrated by business analysts
in an IT department. The client also leverages Magic Software's uniPaaS
application platform and professional services to launch new applications
and systems on time.

    Following an extensive review, trial projects, and initial
implementations, the customer adopted Magic Software's technology and
professional services as a strategic solution. Project managers and
integration designers from Magic Software's professional services team are
using iBOLT to implement a number of large-scale, high-volume,
mission-critical integration projects for the customer.

    About Magic Software

    Magic Software Enterprises Ltd. (NASDAQ: MGIC
[http://www.google.com/finance?client=ob&q=NASDAQ:MGIC ]) is a global
provider of mobile and cloud-enabled application and business integration
platforms.

    For more information visit http://www.magicsoftware.com.

    Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release
and sales of new products by strategic resellers and customers, and other
risk factors detailed in the Company's most recent annual report and other
filings with the Securities and Exchange Commission.

   
    Press contact:
    Tania Amar
    Magic Software Enterprises
    Tel: +972(0)3-538-9300
    tania@magicsoftware.com

Source: Magic Software Enterprises Ltd

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