Legal IQ Releases Interview with 2 Intellectual Property Experts: Build Bridges Not Fences
LONDON, November 21, 2011/PRNewswire/ --
With the value placed on patent portfolios stronger than ever, companies
in the High Tech industries are facing increasing demands to get every ounce
of value out of IP and patent portfolios to safeguard their intellectual
property across markets, including the challenging but crucial emerging
markets.
Tom Briscoe, Senior IP Strategist at Dako Europe, discusses the best IP
strategy in the emerging markets: "As these countries getting more
developed, their own inventors are going to be interested in having a patent
system that allows them to grow. The top three tips are namely to build
connections, develop a good knowledge of cultural and legal obligations, and
finally tailor your innovation to your audience."
Adrian Spillman, Global Head of IP at Intercell, discusses how to decide
when to patent: "Cost benefit analysis of patent portfolio is essential in
deciding what and what to patent. Not just in a bookkeeping way, but really
in a broader and more transparent manner by analysing the selection process.
Good patent portfolio management can really communicate the value of a
patent portfolio to management and being in communication with them to make
a good selection."
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