Mobinil Launches Pay-For-Me on eServGlobal's Value-Added Services Platform
Poster: SySAdmin
Posted on November 22, 2011 at 9:21:01 AM
Mobinil Launches Pay-For-Me on eServGlobal's Value-Added Services Platform
PARIS, November 22, 2011/PRNewswire-FirstCall/ --
eServGlobal announces that its Pay-For-Me service, also known in the
market as Collect Call service, was launched by Egyptian mobile network
operator, Mobinil.
Pay-For-Me is a reverse charges based service which eServGlobal
customised to suit the specific needs of the Egyptian, predominantly prepaid
market. The solution is user intuitive encouraging a quick endorsement by
the customer base. Each subscriber can decide who to include or exclude from
the service by assigning members to white or black lists. Callers access
Pay-For-Me by simply adding a prefix to the phone number they wish to dial.
Mobinil is the leading mobile service provider in Egypt with over 30
million subscribers, of which more than 95% are prepaid users. In a market
where inactive users can quickly become churners, this service provides
operators with a way to incentivize their subscribers to maintain their
'active' status. Reducing subscriber churn and stimulating customer usage
are especially important when operating in highly competitive landscapes
such as Egypt.
"eServGlobal and Mobinil have an extensive history of collaboration in
the substantial Egyptian market. Pay-For-Me is just one solution in a suite
of Value-Added Services that we supply to Mobinil," said Craig Halliday,
CEO, eServGlobal.
"At Mobinil, we pride ourselves on offering services which are not only
of the highest quality but which also contribute to building community,"
said the Management Team at Mobinil, "We are impressed with the customised
solutions offered to us and we look forward to continuing to build new
innovative solutions with eServGlobal."
eServGlobal has been supplying Value-Added Services to Mobinil for more
than a decade and will continue to work with this innovative operator to
roll out solutions which meet the needs of Mobinil and its subscribers.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and Value-Added
Services (VAS), to help Mobile Service Providers increase their revenue and
gain and maintain customer ownership. eServGlobal invests heavily in product
development, using carrier-grade, next-generation technology and aligning
with the requirements of more than 75 customers in over 55 countries.
For more than 25 years mobile and financial service providers have used
eServGlobal solutions to lead and innovate in their local markets,
leveraging their core assets and their trusted agent and subscriber
relationships.
With 13 offices globally, eServGlobal provides full "end-to-end" and
"any account to any account" Mobile Money Services and International
Remittance Services. The HomeSend solution is the only mobile-centric
international remittance hub to gain endorsement from the GSM Association.
The HomeSend Certification Program ensures security and interoperability by
certifying domestic mobile wallet providers, money transfer organizations,
and financial service providers to connect to the hub.
eServGlobal's Value-Added Services in promotions, loyalty and messaging
enable service providers to engage with their subscribers in a personalized
and dynamic manner.
To reduce time-to market and to meet the needs of operators and banks,
eServGlobal provides multiple licensing alternatives as well as SaaS-based
products and services.
eServGlobal is listed on the Australian Securities Exchange (ESV) and
the London Stock Exchange AIM (ESG). More information at:
http://www.eservglobal.com
http://www.eservglobal.com
http://www.cenkos.com
http://www.threadneedlepr.co.uk
Source: eServGlobal
For further information, please contact: eServGlobal, Alison Cheek, Communications Manager,T: +33(0)1-4612-7746; Cenkos Securities plc, Ivonne Cantú/Stephen Keys (Nomad), T: +44(0)20-7397-8980; Threadneedle Communications, Caroline Evans-Jones/Josh Royston/Hilary Millar, T: +44(0)20-7653-9850
PARIS, November 22, 2011/PRNewswire-FirstCall/ --
eServGlobal announces that its Pay-For-Me service, also known in the
market as Collect Call service, was launched by Egyptian mobile network
operator, Mobinil.
Pay-For-Me is a reverse charges based service which eServGlobal
customised to suit the specific needs of the Egyptian, predominantly prepaid
market. The solution is user intuitive encouraging a quick endorsement by
the customer base. Each subscriber can decide who to include or exclude from
the service by assigning members to white or black lists. Callers access
Pay-For-Me by simply adding a prefix to the phone number they wish to dial.
Mobinil is the leading mobile service provider in Egypt with over 30
million subscribers, of which more than 95% are prepaid users. In a market
where inactive users can quickly become churners, this service provides
operators with a way to incentivize their subscribers to maintain their
'active' status. Reducing subscriber churn and stimulating customer usage
are especially important when operating in highly competitive landscapes
such as Egypt.
"eServGlobal and Mobinil have an extensive history of collaboration in
the substantial Egyptian market. Pay-For-Me is just one solution in a suite
of Value-Added Services that we supply to Mobinil," said Craig Halliday,
CEO, eServGlobal.
"At Mobinil, we pride ourselves on offering services which are not only
of the highest quality but which also contribute to building community,"
said the Management Team at Mobinil, "We are impressed with the customised
solutions offered to us and we look forward to continuing to build new
innovative solutions with eServGlobal."
eServGlobal has been supplying Value-Added Services to Mobinil for more
than a decade and will continue to work with this innovative operator to
roll out solutions which meet the needs of Mobinil and its subscribers.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and Value-Added
Services (VAS), to help Mobile Service Providers increase their revenue and
gain and maintain customer ownership. eServGlobal invests heavily in product
development, using carrier-grade, next-generation technology and aligning
with the requirements of more than 75 customers in over 55 countries.
For more than 25 years mobile and financial service providers have used
eServGlobal solutions to lead and innovate in their local markets,
leveraging their core assets and their trusted agent and subscriber
relationships.
With 13 offices globally, eServGlobal provides full "end-to-end" and
"any account to any account" Mobile Money Services and International
Remittance Services. The HomeSend solution is the only mobile-centric
international remittance hub to gain endorsement from the GSM Association.
The HomeSend Certification Program ensures security and interoperability by
certifying domestic mobile wallet providers, money transfer organizations,
and financial service providers to connect to the hub.
eServGlobal's Value-Added Services in promotions, loyalty and messaging
enable service providers to engage with their subscribers in a personalized
and dynamic manner.
To reduce time-to market and to meet the needs of operators and banks,
eServGlobal provides multiple licensing alternatives as well as SaaS-based
products and services.
eServGlobal is listed on the Australian Securities Exchange (ESV) and
the London Stock Exchange AIM (ESG). More information at:
http://www.eservglobal.com
http://www.eservglobal.com
http://www.cenkos.com
http://www.threadneedlepr.co.uk
Source: eServGlobal
For further information, please contact: eServGlobal, Alison Cheek, Communications Manager,T: +33(0)1-4612-7746; Cenkos Securities plc, Ivonne Cantú/Stephen Keys (Nomad), T: +44(0)20-7397-8980; Threadneedle Communications, Caroline Evans-Jones/Josh Royston/Hilary Millar, T: +44(0)20-7653-9850