Over 3,500 Facebook Likes for Maxxo with Fiverr.Com Campaign
ZAGREB, Croatia, November 22, 2011/PRNewswire/ --
What happens when a Croatian cloud-based storage and file transfer
startup pairs up with Israeli internet entrepreneurs to recruit the talents
of an enthusiastic Indian, an American with nice legs, a man with an
accordion and a feather in his cap, an aspiring actor making his living
impersonating an Australian nature show host, a Canadian 4-piece rock band,
a British woman dressed as a banana and a few thousand others?
It's a story that speaks to the "flattening" of this globalized world of
ours. It's also a marketing success story for a new era.
Maxxo, a company offering online storage, sync and transfer services,
will officially launch its Beta edition to a limited number of users on
December 1st, 2011. The company is not taking the traditional route,
however. Instead of opting for the services of a marketing and PR agency,
Maxxo has turned to the users of the $5 gig site Fiverr.com for all the
creative materials for its launch campaign.
Maxxo's crowdsourcing gamble has been paying off. In the first week
alone, over 2,000 gigs came pouring in from energetic Fiverr sellers:
talented cartoonists and graphic artists, a host of musicians crooning their
hearts out, people with a little too much time on their hands - yes, some
submissions have been pretty weird. But as Maxxo [http://www.maxxo.com ]
founder and CEO Vedran Sisak explains, "Maxxo's business is to facilitate
collaboration and we pride ourselves on doing things differently than our
mainstream competitors. So whatever people engage with, that's what we're
going with."
Maxxo is sweetening the deal with a $500 cash prize for the gig that
earns the most Facebook votes by December 15th. To date, over 3,500 "Likes"
have been registered on Maxxo's Facebook page thanks to the buzz generated
by the Fiverr competition. "We're pleased to be getting that kind of traffic
and participation," says Maxxo's Sisak, "particularly since we haven't even
launched yet."
Maxxo [http://www.maxxo.com ] is a new Croatian cloud-based file sharing
[http://www.maxxo.com ], sync and backup application that allows users to
easily sync and share [http://www.maxxo.com ] their data with their trusted
friends and peers. Sending or sharing large files [http://www.maxxo.com ] or
a large number of files? With Maxxo [http://www.maxxo.com ], it's as simple
as drag and drop - no more attachments, no more copying and pasting URL
links. The service offers 5GB free [http://www.maxxo.com ] accounts and
premium accounts with added data sharing features as well as added storage.
There's a new kid on the block: a bigger, better and faster one.
Media Contacts
For all additional information, including interview requests, please
contact: press@maxxo.com
Maxxo Ltd.
Press Contact: Lena Kovac
press@maxxo.com