Glu Mobile and James Frey Turn Off the Lights on Humanity in The Nightworld
Emerge from the shadows and survive the apocalyptic wastelands in a first-of-its-kind Social Mobile game and novel partnership
SAN FRANCISCO, Dec. 1, 2011 /PRNewswire/ -- Glu Mobile, a leading global developer and publisher of Social Mobile games for smartphone and tablet devices, and Full Fathom Five today announced the joint launch of The Nightworld App and eBook. The Nightworld App takes players to the furthest reaches of their imaginations, delivering the brilliance and grit of Blaine's literary images with the sharp graphics and engaging gameplay customary to Glu games. The Nightworld novel, written by author Jack Blaine of Full Fathom Five, brings to life the story of an apocalyptic future world where sunlight is nothing but a memory. The Nightworld is one of the first Social Mobile games to offer a storyline fully developed through an accompanying novel.
"James Frey and the team at Full Fathom Five represent a commitment to changing the status quo - a commitment that aligns well with Glu's continued work to transcend the way the world thinks about mobile gaming," said Niccolo de Masi, CEO of Glu. "The Nightworld breaks new ground and represents the beginning of a new age in both publishing and Social Mobile game development."
"It's wonderful to see The Nightworld come alive in Glu's interactive 3D game," said Frey. "Last summer, Full Fathom Five partnered in the first-ever audio book that included a soundtrack, and now our partnership with Glu opens up more innovative ways for content that starts as a book to become so much more."
The Nightworld App challenges players to survive as one of the last humans in an apocalyptic wasteland where resources are scarce and only the stealthy survive. The cold, lonely traps and betrayals of The Nightworld will see only the most cunning of players complete missions and collect resources in order to survive.
-- FIGHT FOR RESOURCES: Search the wastelands for food and weapons.
-- THIRD-PERSON STEALTH ACTION: Take cover in the shadows and calculate the
perfect time to make your move.
-- APOCALYPTIC WORLD OF THE FUTURE: Assume the role of one of the last
humans on earth as you uncover the mysteries The Nightworld holds.
THE NIGHTWORLD NOVELBy Jack BlaineEbook ISBN: 9780062133793Ages 14 and up; $3.99HarperCollins
About Glu MobileGlu Mobile (NASDAQ: GLUU) is a leading global developer and publisher of Social Mobile games for smartphone and tablet devices. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world - supporting iOS, Android, Windows Phone, Google Chrome and beyond. Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Kirkland, Washington, Brazil, Canada, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar's and Fox. Consumers can find high-quality entertainment created exclusively for their mobile devices wherever they see the 'g' character logo or at http://www.glu.com. For live updates, please follow Glu via Twitter at http://www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.
THE NIGHTWORLD, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.
SOURCE Glu Mobile Inc.
Photo:http://photos.prnewswire.com/prnh/20111201/MM14257 http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/52680-glu-mobile-the-nightworld-apple-ipad-app
Glu Mobile Inc.
CONTACT: Mike DeLaet, Glu Mobile Inc., +1-415-800-6137, PR@glu.com; Jason Enriquez, Weber Shandwick Worldwide, +1-415-215-9498, jenriquez@webershandwick.com