MBNA Makes Money Management Mobile

MBNA Makes Money Management Mobile

CHESTER, England, December 5, 2011/PRNewswire/ --

                                         - With Photo

         Credit card lender transforms website for Smartphone devices in response to

                                          demand

         New mobile functionality allows customers to manage their money in the palm

                                      of their hand

    MBNA has launched a range of new services enabling UK customers to manage their money
through their mobile phones and Smartphones.

    The new Smartphone and text services - including a new Mobile Card Services website
and new text services allowing customers to make payments on their accounts or activate
their cards - are aimed at supporting the rising number of UK customers accessing MBNA's
services and their accounts "on the go".

    Ian O'Doherty, Europe Card executive for MBNA, said: "Our customers - and consumers
more broadly - are driving these improvements. We have seen an enormous rise in mobile
traffic to our website and we are seeing increasing customer demand for more mobile
friendly ways to engage with us.

    "We have listened and we have responded by investing in a range of new simple-to-use
mobile phone services that allow our customers to manage their accounts whenever they
want, wherever they want."

    Mobile card services

    New functionality built into http://www.mbna.co.uk recognises when an MBNA
customer uses a Smartphone to access its web pages and presents the key elements of the
site in a mobile-friendly format.

    By simply accessing the website on a Smartphone with a mobile Internet connection,
customers will be redirected automatically to the new, specially adapted Mobile Card
Services website, enabling them to view their account information, make a payment, view
their transactions, request a balance or money transfer and view their PIN.

    The move establishes http://www.mbna.co.uk as one of the UK finance sector's most
mobile-friendly websites and has been developed in direct response to customer feedback
and demand.

    Mobile text services

    Providing MBNA has a mobile number recorded for a customer's account, customers can
also text one of the following terms to 83838 (or, if overseas, +44 (0)7860 010 010):

   
    - BAL - gives customers their balance, available credit and credit limit.
    - TRANS - lists a customer's most recent transactions.
    - BILL - enables customers to know how much their next payment is and when it is
      due.
    - REWARDS - allows customers with rewards on their account find out their
      Rewards Points balance.

    Payments by text

    New functionality now allows customers to pay their monthly credit card bill by text
message from a previously stored debit card - subject to additional security checks.

    Activating a credit card by text

    Customers can also now send a simple text message to activate their new MBNA credit
card when they receive it.

    To learn more about the new MBNA services, UK customers can visit
http://www.mbna.co.uk and click on "Mobile Card Services".

    Picture Caption

    The new look MBNA Mobile Card Services website.

    About MBNA Europe Bank

    MBNA Europe is a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC).
For more information, visit the company's website at http://www.mbna.co.uk or Bank of
America's website at http://www.bankofamerica.com.

    Note to Editors:

    A picture accompanying this release is available through the PA Photowire. It can be
downloaded from http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: MBNA Europe Bank Ltd

For further information, contact: Gary Jenkins, Corporate Communications, Bank of America Europe Card Services, Tel: +44(0)1244-574136, Email: gary.jenkins@mbna.com