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Westchester Public Relations Firm Announces New "Post-SEO" Program to Generate Leads
HARTSDALE, N.Y., Dec. 8, 2011 /PRNewswire/ -- Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in online activities, today announced a new post-SEO (search engine optimization) program for its advanced clients.
The program is designed for clients who have used SEO to climb to the top of the rankings for geo-targeted keywords. It will leverage the traffic generated by creating an eBook and offering it for free to visitors who fill out a form with their contact information.
Willy Gissen, President of Cut-It-Out Communications, said, "After using standard 'white hat' SEO techniques to create quality content and generate inbound links, clients must leverage the traffic generated to realize a return on investment for their newfound online fame. Creating a quality eBook provides a well-tested technique to do so."
Mr. Gissen continued by noting some of the steps involved in creating an eBook, call-to-action and landing page with a suitable form.
An eBook of about 5,000 words should be completed by writing a minimum of 250 words per day. The topic should provide something unique and valuable, and the text can contain hyperlinks and share buttons for social media. Chapters can be organized by listing the main bullet points for the eBook and ordering them into a table of contents. Then, each chapter can be written as an independent unit in any order to avoid writer's block.
The call-to-action consists of a button, 225px wide x 45px high, "above the fold" of any web page with sufficient traffic. It uses action verbs to entice the visitor while avoiding commitment-related terms such as "submit." The landing page contains a form with two-to-seven fields: the more questions, the fewer but higher quality of leads. All navigation bars should be removed from the landing page to avoid distracting the visitor.
Cut-It-Out Communications has built a strong reputation as an online public relations consultant, holding its own #1 Google ranking for the keyword "Westchester County public relations" since September 2008. The President writes a monthly column about online PR for the Westchester and Fairfield County Business Journals (http://www.cioediting.com/westchester-public-relations-column.asp).
Founded in 2003, Cut-It-Out Communications provides a series of instructive articles at http://www.cioediting.com/media_content_provision.asp and a blog at http://www.cioediting.com/wordpress. For more information, email info@cutitoutcommunications.com or call 914-723-7212.
Contact:
Willy Gissen
Cut-It-Out Communications, Inc.
914-723-7212
http://www.cioediting.com
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
http://www.profnetconnect.com/willy-gissen
SOURCE Cut-It-Out Communications, Inc.
Cut-It-Out Communications, Inc.
Web Site: http://www.cioediting.com
Westchester Public Relations Firm Announces New "Post-SEO" Program to Generate Leads
HARTSDALE, N.Y., Dec. 8, 2011 /PRNewswire/ -- Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in online activities, today announced a new post-SEO (search engine optimization) program for its advanced clients.
The program is designed for clients who have used SEO to climb to the top of the rankings for geo-targeted keywords. It will leverage the traffic generated by creating an eBook and offering it for free to visitors who fill out a form with their contact information.
Willy Gissen, President of Cut-It-Out Communications, said, "After using standard 'white hat' SEO techniques to create quality content and generate inbound links, clients must leverage the traffic generated to realize a return on investment for their newfound online fame. Creating a quality eBook provides a well-tested technique to do so."
Mr. Gissen continued by noting some of the steps involved in creating an eBook, call-to-action and landing page with a suitable form.
An eBook of about 5,000 words should be completed by writing a minimum of 250 words per day. The topic should provide something unique and valuable, and the text can contain hyperlinks and share buttons for social media. Chapters can be organized by listing the main bullet points for the eBook and ordering them into a table of contents. Then, each chapter can be written as an independent unit in any order to avoid writer's block.
The call-to-action consists of a button, 225px wide x 45px high, "above the fold" of any web page with sufficient traffic. It uses action verbs to entice the visitor while avoiding commitment-related terms such as "submit." The landing page contains a form with two-to-seven fields: the more questions, the fewer but higher quality of leads. All navigation bars should be removed from the landing page to avoid distracting the visitor.
Cut-It-Out Communications has built a strong reputation as an online public relations consultant, holding its own #1 Google ranking for the keyword "Westchester County public relations" since September 2008. The President writes a monthly column about online PR for the Westchester and Fairfield County Business Journals (http://www.cioediting.com/westchester-public-relations-column.asp).
Founded in 2003, Cut-It-Out Communications provides a series of instructive articles at http://www.cioediting.com/media_content_provision.asp and a blog at http://www.cioediting.com/wordpress. For more information, email info@cutitoutcommunications.com or call 914-723-7212.
Contact:
Willy Gissen
Cut-It-Out Communications, Inc.
914-723-7212
http://www.cioediting.com
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
http://www.profnetconnect.com/willy-gissen
SOURCE Cut-It-Out Communications, Inc.
Cut-It-Out Communications, Inc.
Web Site: http://www.cioediting.com