Last Chance to Make Huge Savings on Electrical Gifts with Currys and PC World App

Last Chance to Make Huge Savings on Electrical Gifts with Currys and PC World App

LONDON, December 21, 2011/PRNewswire/ --

    At the start of December, Currys [http://www.currys.co.uk ] and PC World
[http://www.pcworld.co.uk ] announced the launch of a money-saving Xmas deals mobile app
designed to deliver customers an exclusive deal every day in the lead-up to Christmas.
With the big day fast approaching, the electrical giants have saved the best for last with
five outstanding deals:

   
    - 21st December: Save 30% on all digital photo frames
    - 22nd December: ION iCade for iPad only GBP39.99
    - 23rd December: Save 10% on all netbooks
    - 24th December: Save 25% on all Angry Birds speaker docks
    - 25th December: Save GBP10 when you spend GBP200 or more

    The Xmas deals app (http://www.curryspcworldmobileapp.co.uk) is available for both
Android and iPhone, and takes the form of an advent calendar. Users visit the app daily to
open that day's door to reveal an exclusive Currys and PC World voucher they won't find
anywhere else. Users can then download a barcode to their phone to be used in-store to
purchase that product.

    Currys and PC World worked with online marketing agency Positive Digital
[http://www.positive-digital.co.uk ] to create the app, which is available now from the
Android Market and App Store.

    To find out more, and to download the app, visit
http://www.curryspcworldmobileapp.co.uk

    About Currys and PC World

    Currys and PC World are the largest specialist electrical retailing and services
operators in the UK & Ireland. Their established multichannel offerings allow customers to
enjoy a perfect balance of the convenience of online and accessibility of stores.
Together, Currys and PC World run Britain's leading home delivery and installation network
for electrical products, as well as operating the largest modern repair facility for
laptops and TVs in Europe.

    Find out more about Currys at http://www.currys.co.uk

    Find out more about PC World at http://www.pcworld.co.uk

    About Positive Digital

    Positive Digital is one of the fastest-growing digital marketing agencies in the UK.
Established in 1995 and based in Richmond it works with leading brands to help them
harness the power of technology, combining business analysis with immersive design to
creative innovative online customer experiences. Positive Digital's clients include DSGi,
Rank Interactive, British Heart Foundation, Kikkoman, Treasury Wine Estates and UK Power
Networks.

    Find out more about Positive Digital at http://www.positive-digital.co.uk

Source: Currys and PC World

For further information, please contact the Dixons Retail Press Office at M&C Saatchi PR: Simon Branney / +44(0)20-7544-3783 / simon.branney@mcsaatchi.com; Charlotte Frost / +44(0)20-7544-3623 / charlotte.frost@mcsaatchi.com; Alternatively please contact Positive Digital: Keith Chamarette / +44(0)20-8744-4370 / kchamarette@positive-digital.co.uk; Annabelle Knight / +44(0)20-8744-4370 / aknight@positive-digital.co.uk