Announcing the New Book EVANGELIST MARKETING: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

Announcing the New Book EVANGELIST MARKETING: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

CHICAGO, Jan. 3, 2012 /PRNewswire/ -- Alex Goldfayn's eagerly awaited new book, EVANGELIST MARKETING, has been released today by BenBella Books.

In it, Goldfayn argues that consumer technology companies succeed in spite of their marketing, not because of it:

    --  Terrible product names: why do we need 20 or 50 characters in a device
        name? It's impossible for people to remember and reference these
        devices!
    --  Horrible PR - how many terrible press releases do you get daily?!
    --  Overly technical messaging. The language isn't emotional.
    --  Too much time and money invested into social media.
    --  And when did the product manual go extinct? It's a big missed marketing
        opportunity.
Some of the top executives in the business have lauded Evangelist Marketing:

"I loved this book. I've often wondered why are there so few legendary marketing leaders? Alex Goldfayn tells the inside stories of the most brilliant campaigns, demystifies the magic, and reveals the first principles from these marketing giants." - John Sculley, former Apple CEO.

Evangelist Marketing Institute

CONTACT: CONTACT: Alex Goldfayn, Evangelist Marketing Institute, +1-847-459-6322, alex@technologytailor.com

Web Site: http://www.evangelistmktg.com