Love is in the "Fare" as Hotwire Survey Reveals Frequent Travel Helps Benefit Your Romantic Relationships
Study Also Shows Consumers Prefer Romantic Getaways Over Any Other Vacation Type, so Hotwire Helps by Providing the Top 10 Valentine's Day Deals and Destinations
SAN FRANCISCO, Jan. 11, 2012 /PRNewswire/ -- With Valentine's Day around the corner, Hotwire.com®, a leading discount travel site, today revealed new romantic travel results from their American Travel Behavior Survey. According to the survey, conducted online by Harris Interactive in July 2011, nearly 70 percent of travelers strongly agree that their personal romantic relationships would benefit if they went on more leisure trips together - and medical experts agree. What's more, romantic getaways are the first choice among travelers. The survey showed that 42 percent of travelers would choose a romantic getaway with a significant other over a family vacation, traveling with friends, or a solo trip if they could afford to take one more leisure trip than planned. To help lovers reap the relationship benefits of travel this Valentine's season without breaking the bank, Hotwire® is also releasing the Top 10 Valentine's Day deal destinations.
"These new results show that not only do people recognize the positive impact that travel can have on their relationships, but also that romantic trips are something they desire in the new year," said Clem Bason, president of the Hotwire Group. "Of course Romantic Getaways are top of mind around Valentine's Day, but Hotwire encourages travelers to reap the benefits of travel year round by simply taking more trips, especially as a couple."
"In the past, romance was about tales of travel and adventure - the kinds of experiences that help regenerate mind and body," said Dr. Matthew Edlund, director of the Center for Circadian Medicine and author of The Power of Rest. "Modern ideas of romance focus more on sharing - like sharing deep experiences with someone you love. Why not combine the old and the new and take a travel adventure together? Think of what that can do for your health - and your relationship."
To get love birds ready for their Valentine's Day travels, Hotwire has compiled a list of the top 10 most romantic destinations with prices that will make any heart flutter:
Destination Average Price on Hotwire for
Valentine's**
1. San Diego, CA $64
2. Savannah, GA $69
3. Seattle, WA $73
4. Montreal, QC, Canada $80
5. Barcelona, Spain $89
6. San Francisco, CA $94
7. Honolulu, HI $100
8. Nassau, Bahamas $129
9. Paris, France $152
10. New York, NY $155
*Survey Methodology
This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Hotwire from July 27-29, 2011 among 2,127 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Andrew Reynolds at andrew@atomicpr.com or (323) 648-5425.
**Average prices based on bookings made 12/1-12/26 for stays over between 2/9-2/14.