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Latest 3D DOCOMO Smartphone by Sharp Uses Assertive Display Technology for Improved Outdoor Viewability and Reduced Battery Consumption
LONDON, January 18, 2012/PRNewswire/ --
Apical [http://www.apical.co.uk ] is pleased to announce that one of the latest
smartphones in Japan, the docomo with series AQUOS PHONE SH-01D by Sharp, uses Apical's
Assertive Display technology to optimize the performance of its display.
The handset, which goes on sale in Japan this month for the carrier DOCOMO and
incorporates a 4.5" HD (1280 x 720) autostereoscopic 3D touchscreen, is the latest in
Sharp's successful AQUOS PHONE series.
The SH-01D uses Apical's Assertive Display technology as part of its advanced power
saving and outdoor viewing functions, which are key to optimizing the performance of the
handset for multimedia viewing.
Traditionally, providing a good viewing experience outdoors and saving battery power
have been considered contradictory requirements, even though both are central to
delivering a high quality multimedia experience on a mobile device.
Assertive Display by Apical solves both central requirements simultaneously, enabling
multimedia content to be viewed even in bright sunshine on standard displays, and
extending battery life by reducing display power significantly.
Said Michael Tusch, CEO of Apical: "We have been working with Sharp for several years
and were very impressed by the way in which Sharp was able rapidly to grasp how to use our
unique technology. Sharp has again produced a great product which raises the bar worldwide
for smartphone multimedia performance."
Apical's Assertive Display is a semiconductor IP core which adapts multimedia content
to the display capabilities under actual viewing conditions. It takes into account both
the screen brightness and the amount of light in the environment to adjust in real time
the appearance of movies, photos and games for optimal viewability. It leverages a
decade's research and development by Apical into the way the human eye adapts to changes
in the lighting environment to give a seamless and high-quality experience to the user.
The Assertive Display core is integrated into Sharp's proprietary media processor.
About Apical
Apical is a leader in advanced image and video processing technology for embedded
applications. The company's products are derived from original research into the human
visual system and are designed to maximize the performance of a wide range of image
capture and display devices. Apical works primarily with leading OEMs and semiconductor
manufacturers for whom high-performance imaging is a key differentiator.
http://www.apical.co.uk
Contact: email info@apical.co.uk
Source: Apical Ltd
Contact: Tel +44(0)20-7038-3824 or email info@apical.co.uk
Latest 3D DOCOMO Smartphone by Sharp Uses Assertive Display Technology for Improved Outdoor Viewability and Reduced Battery Consumption
LONDON, January 18, 2012/PRNewswire/ --
Apical [http://www.apical.co.uk ] is pleased to announce that one of the latest
smartphones in Japan, the docomo with series AQUOS PHONE SH-01D by Sharp, uses Apical's
Assertive Display technology to optimize the performance of its display.
The handset, which goes on sale in Japan this month for the carrier DOCOMO and
incorporates a 4.5" HD (1280 x 720) autostereoscopic 3D touchscreen, is the latest in
Sharp's successful AQUOS PHONE series.
The SH-01D uses Apical's Assertive Display technology as part of its advanced power
saving and outdoor viewing functions, which are key to optimizing the performance of the
handset for multimedia viewing.
Traditionally, providing a good viewing experience outdoors and saving battery power
have been considered contradictory requirements, even though both are central to
delivering a high quality multimedia experience on a mobile device.
Assertive Display by Apical solves both central requirements simultaneously, enabling
multimedia content to be viewed even in bright sunshine on standard displays, and
extending battery life by reducing display power significantly.
Said Michael Tusch, CEO of Apical: "We have been working with Sharp for several years
and were very impressed by the way in which Sharp was able rapidly to grasp how to use our
unique technology. Sharp has again produced a great product which raises the bar worldwide
for smartphone multimedia performance."
Apical's Assertive Display is a semiconductor IP core which adapts multimedia content
to the display capabilities under actual viewing conditions. It takes into account both
the screen brightness and the amount of light in the environment to adjust in real time
the appearance of movies, photos and games for optimal viewability. It leverages a
decade's research and development by Apical into the way the human eye adapts to changes
in the lighting environment to give a seamless and high-quality experience to the user.
The Assertive Display core is integrated into Sharp's proprietary media processor.
About Apical
Apical is a leader in advanced image and video processing technology for embedded
applications. The company's products are derived from original research into the human
visual system and are designed to maximize the performance of a wide range of image
capture and display devices. Apical works primarily with leading OEMs and semiconductor
manufacturers for whom high-performance imaging is a key differentiator.
http://www.apical.co.uk
Contact: email info@apical.co.uk
Source: Apical Ltd
Contact: Tel +44(0)20-7038-3824 or email info@apical.co.uk