Sports Betting Tech (SBTech) Announce a New Partnership With Sisley International Ltd Owner and Operator of Betshop, to Launch its Leading Live Betting Product

Sports Betting Tech (SBTech) Announce a New Partnership With Sisley International Ltd Owner and Operator of Betshop, to Launch its Leading Live Betting Product

GIBRALTAR, January 23, 2012/PRNewswire/ --

    Leading sports betting solutions provider, Sports Betting Tech (SBTECH) is partnering
with one of the most well-known bookmakers in Europe, Betshop, to offer a complete fully
managed live betting solution for Betshop's online and betting shop customers.

    "Betshop is an industry veteran and one of the most respected Bookmakers in Europe. We
are delighted to provide Betshop with our leading live betting solution that offers more
than 7,000 live games per month. Our partnership with Betshop will allow them to benefit
from a fully managed live betting solution thus reducing their trading and operational
costs significantly," says SBTech CEO Itai Zak. "Not only are we trusted by respected
gaming operators and online casino or poker sites, but also by leading bookmakers with an
established "real world" presence."

    Better offering, lower overheads and better bottom line

    Betshop has a large presence of betting shops across Europe and a growing reputation
online. With phenomenal margins already generated for other operators, SBTECH's superior
live betting product and industry-leading managed services are set to generate
significantly higher turnover for Betshop.

    "We wanted to improve our existing platform by adding a much wider and richer live
betting offering with more events, more bet types, more matches and, of course, a better
bottom line," says Sisley International Ltd Chairman Vasili Xatzinakis. "As a veteran
sports book operator we know exactly what it takes to have a successful product. We chose
SBTech not only because of their superior live betting offering and the smooth and
seamless integration they provide, but also because of their unique understanding of the
market and their ability to provide us with fully managed trading and risk management
services."

    This important deal comes soon after SBTech's strategic partnership with Gaming Media
Group to launch Mermaid Bet's Sportsbook on January 2012 in the regulated Danish market
and following its entrance into Russia and other eastern European markets through its
latest partnership with Red star, a major poker brand in these territories.

    About Sports Betting Tech:

    Established in 2007, Sports Betting Tech (SBTECH) is a leading provider of interactive
sport betting solutions and services to traditional and regulated markets. The complete
offering includes an innovative, dynamic and highly customizable suite of turnkey and
fully managed online, mobile and offline solutions which push the frontiers of interactive
betting."

    About Betshop

    Established in 1996, Betshop is one of Europe's fastest growing online bookmakers with
a large presence of land-based betting shops and Internet access points across Europe.

    http://www.sbtech.com

Source: Sports Betting Tech (SBTECH)

For further details or to request an interview contact:
Sports Betting Tech, SBTech, Suites 7b & 8b, 50 Town Range, Gibraltar, info@sbtech.com