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Argoz Dips its Toes Into Fashion for Spring 2012
Argyle sock company uses the classic diamond pattern combined with bursts of color to demand ankles get noticed
SAN FRANCISCO, Jan. 24, 2012 /PRNewswire/ -- Argoz, a San Francisco-based premium argyle sock brand, has tiptoed onto the fashion scene, insisting ankles get the attention they deserve. Argyle patterns have been turning heads in the fashion industry since World War I. However, when Dan Soha could not find a quality pair of socks that fit his fashion sense, Argoz was born.
"Socks are one of the most overlooked accessories in any outfit. With current trends calling for rising pant hemlines and shorts becoming shorter, socks will play a starring role in fashion for Spring 2012," said Soha, the founder of Argoz. "Clothing is a form of expressive art. Argoz socks will motivate the fashionable to show off their feet and legs regardless of the season."
Soha began his journey about two years ago when he was unable to find a pair of argyle socks with enough flair for his taste. He set to work to create a brand that would inspire people to show off their fashionable sock wear. Few styles have managed to span generations as argyle has, which has proven its staying power for decades. Argoz has taken inspiration from your grandfather's socks and modernized them with current season color trends and panache.
Argoz socks are incredibly soft and made with 80 percent cotton, 15 percent polyester and five percent spandex. Knee-high socks will be available starting at $18 and calf-length socks will start at $15.
The Spring 2012 collection will feature color combinations such as Arthur, Happy Hour and SoMa. These colors are complements to trends seen on the runways such as color blocking, pastels and pink shorts.
Argoz socks are available at http://www.argoz.com. Socks will be available for purchase online and in select San Francisco boutiques. The online store will be the main retail location for Argoz. According to the U.S. Department of Commerce, online retail sales have been growing at an average of 20 percent each year. For Argoz, creating an exclusive online store within a unique niche helps meet the current trends in online shopping. Online retailer outlets allow for brands to showcase all available products in a line, where as traditional retail locations only have a select number available.
SOURCE Argoz
Argoz
CONTACT: Alexandra Weissner, +1-720-833-5918, aweissner@metzger.com
Web Site: http://www.argoz.com
Argoz Dips its Toes Into Fashion for Spring 2012
Argyle sock company uses the classic diamond pattern combined with bursts of color to demand ankles get noticed
SAN FRANCISCO, Jan. 24, 2012 /PRNewswire/ -- Argoz, a San Francisco-based premium argyle sock brand, has tiptoed onto the fashion scene, insisting ankles get the attention they deserve. Argyle patterns have been turning heads in the fashion industry since World War I. However, when Dan Soha could not find a quality pair of socks that fit his fashion sense, Argoz was born.
"Socks are one of the most overlooked accessories in any outfit. With current trends calling for rising pant hemlines and shorts becoming shorter, socks will play a starring role in fashion for Spring 2012," said Soha, the founder of Argoz. "Clothing is a form of expressive art. Argoz socks will motivate the fashionable to show off their feet and legs regardless of the season."
Soha began his journey about two years ago when he was unable to find a pair of argyle socks with enough flair for his taste. He set to work to create a brand that would inspire people to show off their fashionable sock wear. Few styles have managed to span generations as argyle has, which has proven its staying power for decades. Argoz has taken inspiration from your grandfather's socks and modernized them with current season color trends and panache.
Argoz socks are incredibly soft and made with 80 percent cotton, 15 percent polyester and five percent spandex. Knee-high socks will be available starting at $18 and calf-length socks will start at $15.
The Spring 2012 collection will feature color combinations such as Arthur, Happy Hour and SoMa. These colors are complements to trends seen on the runways such as color blocking, pastels and pink shorts.
Argoz socks are available at http://www.argoz.com. Socks will be available for purchase online and in select San Francisco boutiques. The online store will be the main retail location for Argoz. According to the U.S. Department of Commerce, online retail sales have been growing at an average of 20 percent each year. For Argoz, creating an exclusive online store within a unique niche helps meet the current trends in online shopping. Online retailer outlets allow for brands to showcase all available products in a line, where as traditional retail locations only have a select number available.
SOURCE Argoz
Argoz
CONTACT: Alexandra Weissner, +1-720-833-5918, aweissner@metzger.com
Web Site: http://www.argoz.com