Interakting Builds a Gateway Between Two Web Leaders: eZ Publish and Magento
Poster: SySAdmin
Posted on January 24, 2012 at 9:35:01 AM
Interakting Builds a Gateway Between Two Web Leaders: eZ Publish and Magento
SKIEN, Norway and PARIS, January 24, 2012/PRNewswire/ --
Interakting, Business & Decision Group's web agency, a Gold eZ Systems Integration
partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish
and Magento(R), combining a powerful Content Management System (CMS) with a leading
e-commerce engine.
Interakting, a recognized player on the e-commerce and content management markets, has
created the first eZ Publish/Magento(R) connector, validated by the eZ Systems company,
creator and vendor of the eZ Publish Web Open Source content management platform.
"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the
Magento(R) solution can be managed in an entirely transparent manner, while its e-commerce
strengths are combined with eZ Publish's editorial and online store publication features.
The "eZ Way 2 Magento" connector is available on eZ Systems' eZ Market, which provides
the market with certified plug-ins to enhance eZ Publish's platform features.
"Today, all brand sites are reviewing their strategy in order to optimize their
e-commerce setup. The access to end customers has become essential to building new sales
and marketing strategies. "Retailtainment" is still for most an important differentiating
factor, so using a powerful content management tool has become a must," highlights Alain
Werdenschlag, Interakting agency Director.
In view of the market's failure to fully meet this dual challenge, Interakting decided
to combine eZ Publish Enterprise with Magento(R). The connector combines a powerful
content management engine with a very versatile e-commerce engine. The eZ Publish/Magento(
R) connector aims at integrating all the necessary features for Magento(R)'s e-commerce to
work in eZ Publish. Websites managed with eZ Publish will have e-commerce tools in their
CMS to help drive sales and retailtainment. User navigation is transparent and smooth:
browsing within eZ Publish without changing of domain, accessing to both systems is fully
simultaneous and two-way. The products catalogue, the product data sheets, the shopping
cart, the integration of various payment methods such as Paypal and all other e-commerce
platform features are directly accessible in eZ Publish.
Christof Zahneissen, eZ Publish Product Manager, states: "Integrating content
management andshopping creates a unique user experience which is absolutely essential to
building customerloyalty and providing successful e-commerce offerings. Convergent
physical, digital and mobilemulti-channels are at the heart of customer experience
development. Interaction with targets isnow a constant concern. And this is what eZ
Publish is all about."
"Technically speaking, we have chosen a model that allows eZ Publish to manage, in
anindependent way, Magento output within its templates; this guarantees strong
upwardcompatibility with any future Magento developments," says Raphael Carles,
Interakting agency Technical Director.
About eZ Systems:
Founded in 1999, eZ Systems is the creator of eZ Publish, the award winning Open
Source Web Content Management Platform, run by more than 250,000 installations in over 160
countries. eZ empowers digital business with a platform that not only enables
organizations to manage content across multiple sites in many languages but also ensures
that the information is delivered regardless of the channel. The result - right content,
right time, right experience. The core element of the product is based on the open source
paradigm enriched by enterprise services and completed by the eZ market offerings,
resulting into enterprise grade subscription offerings with high-quality assurance,
software maintenance and support services.
eZ Systems is trusted by well-known brands worldwide across a wide range of
industries. Its customers include: CNBC, T-Mobile, France Telecom, Orange, BPCE,
Clearchannel, Random House, EMI Music, Lagardere Active, Financial Times, Wall Street
Journal Asia, UBM, Oslo Stock Exchange, Harvard University and MIT, United States Navy and
French Ministry of Defense.
Additional information: eZ Systems Headquarters, Klostergata 30, N-3732 Skien, Norway,
Tel. +47-35587020, email: info@ez.no, Web: http://www.ez.no
About Interakting
Interakting, a Business & Decision Group division, is an international web agency that
brings together some 350 Internet and digital media specialists. It provides its customers
with a complete services offering driven by its expertise areas: Consulting, Web
Analytics, IT Development, Web Design, Hosting. Interakting is widely known for its
ability to build big Internet setups requiring standard platforms. For more information,
please visit: http://www.interakting.com.
Business & Decision is an international Consulting and Systems Integration (CSI)
company. It is a leader in e-Business, Enterprise Information Management (EIM), Enterprise
Solutions as well as management Consulting. Business & Decision contributes to the success
of customer projects by driving maximum business performance. The company has a reputation
for functional and technological expertise and has forged partnerships with all of the key
technology vendors. Located in 19 countries, Business & Decision currently employs more
than 2800 people in France and worldwide.
Additional information is available at http://www.businessdecision.com
About Magento(R)
Magento is the e-commerce platform recording the strongest international growth, with
over 200 solutions suppliers and 800,000 stores including leader brands, innovative
enterprises and major distributors, and an annual transaction volume that exceeds $25
billion. Magento is a feature-rich platform solution that provides online stores with
flexibility and total control over online store presentation, content and features. Based
in Los Angeles, Magento is a rapidly-developing entrepreneurial organization whose mission
is to support the world's e-commerce ecosystem. http://www.magentocommerce.com
PRESS CONTACTS
Emilie Dantzikian
eZ Systems
+33(0)1-44-93-15-50
ed@ez.no
Delphine Boudaud
Business & Decision
+33(0)1-56-33-50-56
delphine.boudaud@businessdecision.com
Source: eZ Systems
SKIEN, Norway and PARIS, January 24, 2012/PRNewswire/ --
Interakting, Business & Decision Group's web agency, a Gold eZ Systems Integration
partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish
and Magento(R), combining a powerful Content Management System (CMS) with a leading
e-commerce engine.
Interakting, a recognized player on the e-commerce and content management markets, has
created the first eZ Publish/Magento(R) connector, validated by the eZ Systems company,
creator and vendor of the eZ Publish Web Open Source content management platform.
"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the
Magento(R) solution can be managed in an entirely transparent manner, while its e-commerce
strengths are combined with eZ Publish's editorial and online store publication features.
The "eZ Way 2 Magento" connector is available on eZ Systems' eZ Market, which provides
the market with certified plug-ins to enhance eZ Publish's platform features.
"Today, all brand sites are reviewing their strategy in order to optimize their
e-commerce setup. The access to end customers has become essential to building new sales
and marketing strategies. "Retailtainment" is still for most an important differentiating
factor, so using a powerful content management tool has become a must," highlights Alain
Werdenschlag, Interakting agency Director.
In view of the market's failure to fully meet this dual challenge, Interakting decided
to combine eZ Publish Enterprise with Magento(R). The connector combines a powerful
content management engine with a very versatile e-commerce engine. The eZ Publish/Magento(
R) connector aims at integrating all the necessary features for Magento(R)'s e-commerce to
work in eZ Publish. Websites managed with eZ Publish will have e-commerce tools in their
CMS to help drive sales and retailtainment. User navigation is transparent and smooth:
browsing within eZ Publish without changing of domain, accessing to both systems is fully
simultaneous and two-way. The products catalogue, the product data sheets, the shopping
cart, the integration of various payment methods such as Paypal and all other e-commerce
platform features are directly accessible in eZ Publish.
Christof Zahneissen, eZ Publish Product Manager, states: "Integrating content
management andshopping creates a unique user experience which is absolutely essential to
building customerloyalty and providing successful e-commerce offerings. Convergent
physical, digital and mobilemulti-channels are at the heart of customer experience
development. Interaction with targets isnow a constant concern. And this is what eZ
Publish is all about."
"Technically speaking, we have chosen a model that allows eZ Publish to manage, in
anindependent way, Magento output within its templates; this guarantees strong
upwardcompatibility with any future Magento developments," says Raphael Carles,
Interakting agency Technical Director.
About eZ Systems:
Founded in 1999, eZ Systems is the creator of eZ Publish, the award winning Open
Source Web Content Management Platform, run by more than 250,000 installations in over 160
countries. eZ empowers digital business with a platform that not only enables
organizations to manage content across multiple sites in many languages but also ensures
that the information is delivered regardless of the channel. The result - right content,
right time, right experience. The core element of the product is based on the open source
paradigm enriched by enterprise services and completed by the eZ market offerings,
resulting into enterprise grade subscription offerings with high-quality assurance,
software maintenance and support services.
eZ Systems is trusted by well-known brands worldwide across a wide range of
industries. Its customers include: CNBC, T-Mobile, France Telecom, Orange, BPCE,
Clearchannel, Random House, EMI Music, Lagardere Active, Financial Times, Wall Street
Journal Asia, UBM, Oslo Stock Exchange, Harvard University and MIT, United States Navy and
French Ministry of Defense.
Additional information: eZ Systems Headquarters, Klostergata 30, N-3732 Skien, Norway,
Tel. +47-35587020, email: info@ez.no, Web: http://www.ez.no
About Interakting
Interakting, a Business & Decision Group division, is an international web agency that
brings together some 350 Internet and digital media specialists. It provides its customers
with a complete services offering driven by its expertise areas: Consulting, Web
Analytics, IT Development, Web Design, Hosting. Interakting is widely known for its
ability to build big Internet setups requiring standard platforms. For more information,
please visit: http://www.interakting.com.
Business & Decision is an international Consulting and Systems Integration (CSI)
company. It is a leader in e-Business, Enterprise Information Management (EIM), Enterprise
Solutions as well as management Consulting. Business & Decision contributes to the success
of customer projects by driving maximum business performance. The company has a reputation
for functional and technological expertise and has forged partnerships with all of the key
technology vendors. Located in 19 countries, Business & Decision currently employs more
than 2800 people in France and worldwide.
Additional information is available at http://www.businessdecision.com
About Magento(R)
Magento is the e-commerce platform recording the strongest international growth, with
over 200 solutions suppliers and 800,000 stores including leader brands, innovative
enterprises and major distributors, and an annual transaction volume that exceeds $25
billion. Magento is a feature-rich platform solution that provides online stores with
flexibility and total control over online store presentation, content and features. Based
in Los Angeles, Magento is a rapidly-developing entrepreneurial organization whose mission
is to support the world's e-commerce ecosystem. http://www.magentocommerce.com
PRESS CONTACTS
Emilie Dantzikian
eZ Systems
+33(0)1-44-93-15-50
ed@ez.no
Delphine Boudaud
Business & Decision
+33(0)1-56-33-50-56
delphine.boudaud@businessdecision.com
Source: eZ Systems