Blancco Endorses Data Privacy Day 2012 Global Privacy Initiatives and Best Practices
Support Highlights the Need for Enforceable Corporate Data Security Policy and Regulatory Compliance Worldwide
ATLANTA, Georgia, January 26, 2012/PRNewswire/ --
According to the Privacy Rights Clearinghouse [http://www.privacyrights.org ], over
thirty million sensitive, online records were compromised in 535 separate data breaches
during 2011. For corporations, these breaches can bring losses in terms of clients,
reputation, and millions of dollars. To shine a light on this growing international
problem, Blancco [http://www.blancco.com ], the global leader in data erasure and computer
reuse solutions, today announced its support for Data Privacy Day
[http://www.staysafeonline.org/dpd ], a worldwide initiative designed to promote awareness
of best privacy practices.Blancco joins companies including Intel, Cisco, Microsoft, eBay,
and AT&T in endorsing the celebration, to be held on January 28, 2012.
Blancco supports Data Privacy Day as a timely reminder for organizations to adopt and
enforce a comprehensive data security policy, including removal of all data from used or
disposed ITassets. As part of this policy, the company recommends secure,certifiederasure
of data from these assets before they are reassigned or disposed using technology that
provides an erasure report for audit and enforcement purposes. Blancco's support of Data
Privacy Day includes educating businesses and government on how data erasure protects
personal, corporate and other sensitive data, as well as how it helps companies achieve
compliance with evolving data protection standards and regulations.
"As a global leader in data erasuresolutions, Blancco is committed to helping
organizations secure their data and to meet or exceed regulatory compliance
[http://www.blancco.com/us/benefits/regulatory-compliance ] requirements by incorporating
best erasure practices as part of an overall data security policy," said Markku Willgren,
President of Blancco's US operations. "Blancco's support of Data Privacy Day 2012
highlights our dedication to education and action on data security issues around the
globe."
Despite growing legislative and industry demands, however, many company policies still
do not address data erasure of IT assets, leaving them open to costly data breaches in
terms of regulatory fines and damaged reputation. By incorporating certified data erasure
technology as part of a comprehensive data security strategy, businesses can erase a full
range of electronic equipment before it is reused, disposed of or donated, including
computers, servers, smartphones, flash media and data center hardware. As part of the
automated data erasure process, a detailed report is generated, providing proof that the
data was removed for compliance with regulations and overall security policy enforcement.
For more information about data erasure and Blancco's comprehensive suite of erasure
products, visit http://www.blancco.com.
About Blancco
Blancco is the proven data erasure solution for millions of users around the globe. As the
global leader in data erasure and computer reuse solutions, Blancco offers the most
certified data erasure solutions within the industry. The company serves users across a
wide range of industries, including banking, finance, government and defense. The
company's products are highly valued by IT asset disposal professionals around the world.
Blancco operates from an extensive network of international offices and partners across
Europe, North America, Middle East, Asia, and Australasia. More information is available
at http://www.blancco.com.
Blancco US
Markku Willgren, President, US Operations
+1-678-576-8140
markku.willgren@blancco.com
Media Contact:
Monica Shaw
+1-770-367-9534
mshaw@carabinerpr.com