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Armor-up with Radical Entertainment's PROTOTYPE® 2 at Best Buy
Pre-Order PROTOTYPE 2 at Best Buy and Receive Exclusive Access to Sgt. James Heller's Hardened Steel Vehicle Armor!
SANTA MONICA, Calif., Jan. 27, 2012 /PRNewswire/ -- Radical Entertainment and Best Buy have revealed PROTOTYPE® 2's exclusive* pre-order bonus - Sgt. James Heller's Hardened Steel Vehicle Armor. Planned to launch April 24, 2012, from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), North American fans who pre-order the game at Best Buy by April 23, 2012, will gain access to this unique upgrade as well as a limited edition PROTOTYPE 2 poster while supplies last. Head over to http://www.youtube.com/watch?v=_ERiLXecRk0 to see Hardened Steel Vehicle Armor in action, and be sure to visit http://www.bestbuy.com/prototype2 for more information, as well as other soon to be revealed PROTOTYPE 2 Best Buy exclusives.
"PROTOTYPE 2's Hardened Steel Vehicle Armor allows Sgt. James Heller to jump into any military vehicle and shrug off even the most devastating attacks," said Ken Rosman, Studio Head, Radical Entertainment. "Whether fighting off individual soldiers, helicopters, tanks, and APCs or all the above at once, this upgrade provides Heller a defensive advantage as he goes head-to-head against everything the enemy Blackwatch forces throw at him."
The sequel to Radical Entertainment's best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game's all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the wastelands of post-viral New York Zero with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt, kill and consume their way toward the ultimate goal - to kill...Alex...Mercer!
To find out more about PROTOTYPE 2, follow us on Twitter at http://www.twitter.com/radical_ent or check out http://www.prototypegame.com for the latest trailers, screenshots, special promotions and more! And for the truly dedicated, go to http://www.facebook.com/prototype and join the PROTOTYPE Army - a community of over 360,000 (and growing) fans that receive constant updates from the team at Radical, and early sneak peeks at new information and assets.
PROTOTYPE 2 is currently in development for Xbox(®) 360 video game and entertainment system from Microsoft, PlayStation(®)3 computer entertainment system and Windows PC. The game is rated "M" (Mature - Blood and Gore, Drug Reference, Intense Violence, Sexual Themes, Strong Language. Content suitable for persons ages 17 and older.) by the ESRB.
About Radical Entertainment
In September 2011, Radical Entertainment celebrated its 20th anniversary in the business of creating hit video games, including 2009's multi-million-unit-selling PROTOTYPE, The Simpsons Hit & Run, The Incredible Hulk: Ultimate Destruction, Scarface: The World Is Yours and more. We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart. Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination. Owned by Activision Publishing, Inc., Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit http://www.radical.ca.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
Activision and Prototype are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.
*Hardened Steel Upgrade unlockable for Xbox360® and Playstation®3 systems only. Available exclusively through Best Buy. Exclusive until June 12, 2012. While supplies last. Limited time only. Code received at time of purchase.
SOURCE Activision Publishing, Inc.
Activision Publishing, Inc.
CONTACT: MacLean Marshall, Sr. PR Manager of Activision Publishing, Inc., +1-424-744-5674, maclean.marshall@activision.com
Web Site: http://www.activision.com
Armor-up with Radical Entertainment's PROTOTYPE® 2 at Best Buy
Pre-Order PROTOTYPE 2 at Best Buy and Receive Exclusive Access to Sgt. James Heller's Hardened Steel Vehicle Armor!
SANTA MONICA, Calif., Jan. 27, 2012 /PRNewswire/ -- Radical Entertainment and Best Buy have revealed PROTOTYPE® 2's exclusive* pre-order bonus - Sgt. James Heller's Hardened Steel Vehicle Armor. Planned to launch April 24, 2012, from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), North American fans who pre-order the game at Best Buy by April 23, 2012, will gain access to this unique upgrade as well as a limited edition PROTOTYPE 2 poster while supplies last. Head over to http://www.youtube.com/watch?v=_ERiLXecRk0 to see Hardened Steel Vehicle Armor in action, and be sure to visit http://www.bestbuy.com/prototype2 for more information, as well as other soon to be revealed PROTOTYPE 2 Best Buy exclusives.
"PROTOTYPE 2's Hardened Steel Vehicle Armor allows Sgt. James Heller to jump into any military vehicle and shrug off even the most devastating attacks," said Ken Rosman, Studio Head, Radical Entertainment. "Whether fighting off individual soldiers, helicopters, tanks, and APCs or all the above at once, this upgrade provides Heller a defensive advantage as he goes head-to-head against everything the enemy Blackwatch forces throw at him."
The sequel to Radical Entertainment's best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game's all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the wastelands of post-viral New York Zero with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt, kill and consume their way toward the ultimate goal - to kill...Alex...Mercer!
To find out more about PROTOTYPE 2, follow us on Twitter at http://www.twitter.com/radical_ent or check out http://www.prototypegame.com for the latest trailers, screenshots, special promotions and more! And for the truly dedicated, go to http://www.facebook.com/prototype and join the PROTOTYPE Army - a community of over 360,000 (and growing) fans that receive constant updates from the team at Radical, and early sneak peeks at new information and assets.
PROTOTYPE 2 is currently in development for Xbox(®) 360 video game and entertainment system from Microsoft, PlayStation(®)3 computer entertainment system and Windows PC. The game is rated "M" (Mature - Blood and Gore, Drug Reference, Intense Violence, Sexual Themes, Strong Language. Content suitable for persons ages 17 and older.) by the ESRB.
About Radical Entertainment
In September 2011, Radical Entertainment celebrated its 20th anniversary in the business of creating hit video games, including 2009's multi-million-unit-selling PROTOTYPE, The Simpsons Hit & Run, The Incredible Hulk: Ultimate Destruction, Scarface: The World Is Yours and more. We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart. Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination. Owned by Activision Publishing, Inc., Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit http://www.radical.ca.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
Activision and Prototype are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.
*Hardened Steel Upgrade unlockable for Xbox360® and Playstation®3 systems only. Available exclusively through Best Buy. Exclusive until June 12, 2012. While supplies last. Limited time only. Code received at time of purchase.
SOURCE Activision Publishing, Inc.
Activision Publishing, Inc.
CONTACT: MacLean Marshall, Sr. PR Manager of Activision Publishing, Inc., +1-424-744-5674, maclean.marshall@activision.com
Web Site: http://www.activision.com