Mobile Charging is Child's Play
Poster: SySAdmin
Posted on February 13, 2012 at 8:21:01 AM
Mobile Charging is Child's Play
Allot app demonstrates the value of smart charging
BOSTON, February 13, 2012/PRNewswire-FirstCall/ --
Allot Communications Ltd [http://www.allot.com ]. (NASDAQ: ALLT
[http://www.irconnect.com/allt/pages/stock-quote.html ]), a leading supplier of service
optimization and revenue generation solutions for fixed and mobile broadband service
providers worldwide, announced today the launch of 'Allot Pinball
[http://www.allot.com/allot_pinball.html ],' a fun, educational mobile game, which aims to
simplify the concept of value-based data pricing plans for subscribers and operators. The
Allot Pinball Challenge will be held during Mobile World Congress 2012 (2B53)
[http://www.allot.com/mobile_world_congress_2012.html ], so download
[http://www.allot.com/allot_pinball.html ] it today and start practicing!
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/53759-allotcommunications
Different Applications Have Different Values to Different People
As operators evolve their offering from unlimited and volume-based pricing plans to
personalized value-based plans, education is paramount to smooth adoption. Allot Pinball
brings the sometimes complex concepts of mobile data pricing to the players' fingertips.
With Allot Pinball, anyone can become a mobile operator and try to effectively charge for
Over-the-Top (OTT) traffic, while providing the Quality of Experience (QoE) subscribers'
expect.
"While only small percentages of subscribers are affected by traffic caps, many more
think they are." said Monica Paolini, Founder and President, Senza Fili Consulting. "In
fact, most subscribers do not know how much data they are using and to avoid additional
charges or to be left without allowance they will reduce their data consumption. Of
course," she adds "having subscribers constantly worried as to whether they can afford to
watch a YouTube video or post a photo is not good for business. It reduces the value
subscribers attach to the service."
Game Overview & Scoring System
In Allot Pinball, the game scoring is a combination of the QoE and of the mobile
operator's revenues per application. Each OTT application, such as video or VoIP delivers
a different QoE and revenue scoring combination.
Each level of the game represents a Value-based Charging plan offered by mobile
operators, such as Happy Hour or Social Networks Plan. The size of the application icon
and the scoring change at each level.
"The move away from 'so-called unlimited' data plans towards usage and value based
plans is well under way," said Andrei Elefant, Allot's Vice President of Marketing and
Product Management. "Allot Service Gateway
[http://www.allot.com/Service_Gateway_Sigma.html ] combined with inline services such as
ChargeSmart [http://www.allot.com/ChargeSmart.html ] provides the perfect vehicle for
operators to evolve their charging models. In addition to showcasing Allot Service Gateway
at Mobile World Congress 2012 (2B53) [http://www.allot.com/mobile_world_congress_2012.html
], we will be hosting the inaugural Allot Pinball Challenge, drop by if you think you can
beat my score"
The Allot Pinball Mobile App is available for download to the Apple iPhone or iPad or
to any Android device. To download, visit: http://www.allot.com/allot_pinball.html
Tournament updates and giveaways are available on Facebook [http://goo.gl/uLhrx ] and
Twitter [https://twitter.com/#!/AllotPinball ].
The app demo is available on YouTube [http://www.youtube.com/user/AllotPinball ].
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP
service optimization and revenue generation solutions for fixed and mobile broadband
operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology
[http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html ] (DART) to transform
pipes into smart networks that can rapidly and efficiently deploy value added Internet
services. Allot's scalable, carrier-grade solutions provide the visibility, topology
awareness, security, application control and subscriber management that are vital to
managing Internet service delivery, enhancing user experience, containing operating costs,
and maximizing revenue in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
jschneider@calysto.com
Video:
http://www.multivu.com/mnr/53759-allotcommunications
Source: Allot Communications Ltd.
Allot app demonstrates the value of smart charging
BOSTON, February 13, 2012/PRNewswire-FirstCall/ --
Allot Communications Ltd [http://www.allot.com ]. (NASDAQ: ALLT
[http://www.irconnect.com/allt/pages/stock-quote.html ]), a leading supplier of service
optimization and revenue generation solutions for fixed and mobile broadband service
providers worldwide, announced today the launch of 'Allot Pinball
[http://www.allot.com/allot_pinball.html ],' a fun, educational mobile game, which aims to
simplify the concept of value-based data pricing plans for subscribers and operators. The
Allot Pinball Challenge will be held during Mobile World Congress 2012 (2B53)
[http://www.allot.com/mobile_world_congress_2012.html ], so download
[http://www.allot.com/allot_pinball.html ] it today and start practicing!
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/53759-allotcommunications
Different Applications Have Different Values to Different People
As operators evolve their offering from unlimited and volume-based pricing plans to
personalized value-based plans, education is paramount to smooth adoption. Allot Pinball
brings the sometimes complex concepts of mobile data pricing to the players' fingertips.
With Allot Pinball, anyone can become a mobile operator and try to effectively charge for
Over-the-Top (OTT) traffic, while providing the Quality of Experience (QoE) subscribers'
expect.
"While only small percentages of subscribers are affected by traffic caps, many more
think they are." said Monica Paolini, Founder and President, Senza Fili Consulting. "In
fact, most subscribers do not know how much data they are using and to avoid additional
charges or to be left without allowance they will reduce their data consumption. Of
course," she adds "having subscribers constantly worried as to whether they can afford to
watch a YouTube video or post a photo is not good for business. It reduces the value
subscribers attach to the service."
Game Overview & Scoring System
In Allot Pinball, the game scoring is a combination of the QoE and of the mobile
operator's revenues per application. Each OTT application, such as video or VoIP delivers
a different QoE and revenue scoring combination.
Each level of the game represents a Value-based Charging plan offered by mobile
operators, such as Happy Hour or Social Networks Plan. The size of the application icon
and the scoring change at each level.
"The move away from 'so-called unlimited' data plans towards usage and value based
plans is well under way," said Andrei Elefant, Allot's Vice President of Marketing and
Product Management. "Allot Service Gateway
[http://www.allot.com/Service_Gateway_Sigma.html ] combined with inline services such as
ChargeSmart [http://www.allot.com/ChargeSmart.html ] provides the perfect vehicle for
operators to evolve their charging models. In addition to showcasing Allot Service Gateway
at Mobile World Congress 2012 (2B53) [http://www.allot.com/mobile_world_congress_2012.html
], we will be hosting the inaugural Allot Pinball Challenge, drop by if you think you can
beat my score"
The Allot Pinball Mobile App is available for download to the Apple iPhone or iPad or
to any Android device. To download, visit: http://www.allot.com/allot_pinball.html
Tournament updates and giveaways are available on Facebook [http://goo.gl/uLhrx ] and
Twitter [https://twitter.com/#!/AllotPinball ].
The app demo is available on YouTube [http://www.youtube.com/user/AllotPinball ].
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP
service optimization and revenue generation solutions for fixed and mobile broadband
operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology
[http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html ] (DART) to transform
pipes into smart networks that can rapidly and efficiently deploy value added Internet
services. Allot's scalable, carrier-grade solutions provide the visibility, topology
awareness, security, application control and subscriber management that are vital to
managing Internet service delivery, enhancing user experience, containing operating costs,
and maximizing revenue in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
jschneider@calysto.com
Video:
http://www.multivu.com/mnr/53759-allotcommunications
Source: Allot Communications Ltd.