Qosmos and CEM4Mobile Solutions Partner to Provide Deeper Visibility into the Mobile Customer Experience
PARIS and ESPOO, Finland, February 15, 2012/PRNewswire/ --
Summary: CEM4Mobile's customer data analytics based on embedded Qosmos Network
Intelligence technology enables MNOs and MSPs to grow business performance and customer
lifetime value by providing insight into the interactions between users and mobile
services. Consumers no longer buy just mobile phones, they can acquire a combination of
digital services, voice and data plans with their device.
Qosmos [http://www.qosmos.com ], a leading provider of Network Intelligence (NI)
technology, and CEM4Mobile Solutions Ltd [http://www.cem4mobile.com/en ], a world-class
expert in mobile analytics and Customer Experience Management (CEM), today announced a
deepening of their collaborative partnership delivering customer analytics that enable
MNOs (mobile network operators) and MSPs (mobile service providers) to better understand
subscriber behavior and use of mobile apps. The companies will demonstrate their strategic
collaboration at Mobile World Congress (MWC)in Barcelona, 27 February - 1 March.
Qosmos' ixEngine SDK (Software Development Kit) allows CEM4Mobile to capture the
behavior of mobile user groups for various types of analysis and reporting, while ensuring
subscriber privacy. CEM4Mobile's products and services enable MNOs to better manage the
mobile customer experience end-to-end, and MSPs to better understand and engage their
customers in industries such as financial services, media and retail.
"By embedding Qosmos technology into our offering, we improved the speed, depth and
breadth of information capture possible for analysis and reporting," said Janne Aalto, CEO
of CEM4Mobile Solutions. "We can provide our customers with a broader array of mobile
traffic metrics and analysis methods, which they can leverage to improve their
competitiveness, operational cost, and business performance."
CEM4Mobile's demonstration at the Qosmos exhibit will show their latest product
innovations. Subject matter experts will also be on hand to discuss customer data capture,
real-time analytics and experience management, covering areas such as:
- Collecting customer experience data from mobile networks, services and
users with systematic and sustainable methods
- Interpreting data according to various criteria, such as the behaviors of
mobile user groups, device types, services used, network performance, access points,
and users' values and opinions
- Measuring customer advocacy and emotion and how to use this information
- Leveraging customers' interactions across multiple channels
- Transforming casual customers into active and loyal brand advocates
- Creating and maintaining dashboards for measuring and monitoring
business-critical Key Performance Indicators
"We are delighted to welcome CEM4Mobile as one of our guest exhibitors demonstrating
how Network Intelligence solves challenges and creates business opportunities in the
mobile industry," said Thibaut Bechetoille, CEO of Qosmos. "It's always exciting to see
how innovative vendors apply our technology in their products and services. By adding the
use of real-time traffic metadata to strengthen their offering, CEM4Mobile further
empowers companies to manage and monetize today's 'Network Economy,' which is increasingly
driven by users of mobile devices. MNOs and MSPs can learn, in a very short time, how far
mobile analytics and CEM have progressed using NI technology by viewing the demo," said
Bechetoille.
See CEM4Mobile's latest innovations using Qosmos' real-time extraction of traffic
metadata for mobile Network Intelligence at the Qosmos stand, 2A70, Hall 2, at Mobile
World Congress in Barcelona, February 27 - March 1.
About Qosmos
Qosmos transforms networks into information sources and enables entirely new services
and applications. The company's Network Intelligence (NI) technology recognizes thousands
of communication protocols and metadata attributes for the most accurate picture of
real-time data activity on networks. Qosmos NI components are used by vendors in
telecommunications and cybersecurity to build next-generation solutions where real-time
intelligence is critical, such as traffic optimization, Quality of Service, analytics,
firewalls, cyber defense and more, making them more secure, efficient and profitable. http://www.qosmos.com
About CEM4Mobile Solutions
CEM4Mobile Solutions (http://www.cem4mobile.com) is a world-class expert in mobile
analytics and Customer Experience Management. CEM4Mobile's product and service offering
provides statistical analysis which concentrates on end-users when they access digital
services from their wireless devices enabling companies to optimize the customer dialogue,
assure end-to-end service experience and maximize the number of satisfied, loyal and
advocate customers. Digital services are the new voice of the mobile industry. Attract,
retain and engage your customers.