Trumpia Adds Free Mobile Text Rewards Program to Improve Customer Loyalty
ANAHEIM, California, February 16, 2012/PRNewswire/ --
- All-In-One Marketing Platform Brings Rewards Cards into the Digital Age
with Innovative Mobile Solution
Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging
[http://trumpia.com/manageAccount/signup.php?promocode=PRUK0214&mt=/main/features.php ],
offering mobile text, email, voice broadcast, IM and social media in a single integrated
platform, today launched the beta version of its new loyalty rewards program, leveraging
QR code and mobile keyword technologies. This new capability is free to Trumpia's premium
monthly plan subscribers.
Offering a more contemporary alternative to the old paper or plastic bonus rewards
cards, Trumpia's new rewards program works right on everybody's mobile phone to increase
convenience and security for consumers and encourage repeat purchasing for businesses.
Unlike other solutions, Trumpia adds four main benefits to an otherwise ordinary
mobile rewards program.
First, Trumpia's mobile rewards program allows a business to engage customers across a
variety of devices - not only smart phones but also conventional feature phones. This
gives customers a choice as some will enjoy scanning the business's QR code
[http://trumpia.com/manageAccount/signup.php?promocode=PRUK0214&mt=/main/qr-codes.php ]
with a smart phone while others will prefer to text-in its mobile keyword.
Second, Trumpia's integrated solution allows a business to engage its customers
further -- beyond just the mobile rewards program. Businesses can use Trumpia's powerful
All-In-One Marketing platform to grow its customer database and send promotional offers to
mobile numbers that they collect through the rewards program. Trumpia's award-winning
All-In-One Marketing Solution has already satisfied the needs of thousands of businesses
and organizations by powering successful campaigns.
Third, all of the benefits of Trumpia's All-In-One Marketing solution are available at
one affordable price that other providers charge for stand-alone mobile marketing
[http://trumpia.com/manageAccount/signup.php?promocode=PRUK0214&mt=/main/mobile_marketing.php ]
, email marketing or loyalty marketing solutions. In addition, all of Trumpia's
features are truly integrated into one user interface to work in tandem via a single
dashboard.
Fourth, Trumpia was designed with anti-fraud measures in mind. During each reward
point transaction, an approval with an easy click is required by the business' staff.
Trumpia also tracks points and flags suspicious or fraudulent activities.
Trumpia's mobile rewards program is simple to set-up. Businesses just define a reward
and then select the amount of points that customers must accumulate before being able to
redeem their prize. Trumpia uniquely offers two ways for customers to add points.
Consumers can either scan a QR code or text in a mobile keyword
[http://trumpia.com/manageAccount/signup.php?promocode=PRUK0214&mt=/main/whatismobile.php ]
, which the business approves in real-time upon each in-store visit or purchase. This
extra step protects the business against people who might try to use the system to
fraudulently add points. When customers accumulate enough valid points to reach their
rewards goal, they are sent an automatic text message to confirm that they can redeem
their prize. The system also offers an easy-to-use reporting feature that allows an
administrator to view, at a glance, whether or not the customer has already earned and
redeemed a prize against a specific rewards goal. Finally, to help the business promote
its rewards program easily and effectively, Trumpia offers a professionally-designed flyer
that a business can quickly customize, automatically configure and then print.
"Now a business can offer their customers the best of the old punch card system
conveniently and securely on their mobile phone - eliminating paper cards that are easy to
lose and misplace," said Derek Rhie, co-founder and director of sales and support for
Trumpia. "Our mobile rewards card program makes it easy for people to connect and engage
with their favorite business again and again so they can take advantage of the perks of
being a loyal customer. At the same time, it helps a business improve their bottom line by
increasing revenues, saving administrative costs and avoiding fraudulent stamping
activities that are often associated with paper or plastic cards."