Diving Star Tom Daley Named as the Ambassador of adidas Body Care

Diving Star Tom Daley Named as the Ambassador of adidas Body Care

LONDON, February 20, 2012/PRNewswire/ --

   
    - With Photos

    Britain's youngest ever diving champion, Tom Daley has taken on an exciting new role
as the ambassador for the adidas BodyCare advertising campaign starting in March 2012.
Daley's winning combination of determination and sporting passion make him the ideal
representative of the adidas 'Special Edition' toiletry range for men.

    'I was honoured when asked to be the ambassador of the new adidas campaign; the adidas
body care products are great for anyone who is active and athletic. They are easy to pack
when I travel and I love the design especially the union jack theme! Ice Dive has to be my
favourite' -Tom Daley British Diving Champion

    As an adidas-sponsored athlete, Daley's flawless technique and sporting zeal perfectly
personifies key values of the adidas brand. His great personal appeal also means that he
is well positioned to communicate the excellence and high performance of the adidas male
body care collection.

    adidas'special edition' Body Care now has a new re-designed limited edition pack
across its range of men's Anti-Perspirants, Shower Gels, Body Sprays and Eau de Toilettes.
The dynamic new packaging is Brit inspired and includes a union jack flag giving a modern
and sleek look. adidas special edition will be available from March 2012 across 5
variants; Ice Dive, Pure Game, Team Force, Deep Energy and Fresh Impact.

              adidas 'Special Edition' will be available in Boots, Superdrug and

                    independent pharmacies nationwide from March 2012

    Notes to Editors:

    Eau de Toilette, RRP GBP4.99, 100ml

    Body Sprays, RRP GBP2.64, 150ml

    Shower Gels, RRP GBP2.54, 250ml

    Anti-Perspirant, Deodrant RRP GBP2.64, 200ml

    Stockist Details: http://www.adidas.com/bodycare

    About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the
modern fragrance industry.

    Today, Coty Inc. is a recognized leader in global beauty with annual net sales of over
$4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty
Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative
products to consumers in 90 markets worldwide.

    The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores
and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff,
Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster,
Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Vera Wang, Vivienne
Westwood and Wolfgang Joop.

    The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR,
Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit,
Elite Models, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss,
Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New
York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson,
Tim McGraw, TJoy and Tonino Lamborghini.

    Coty and Puig Fashion and Beauty S.L. have a strategic partnership for the
distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci,
Prada, Paco Rabanne and Shakira in the United States and Canada.

    For additional information about Coty Inc., please visit http://www.coty.com.

    1. Not available in North America

    Pictures accompanying this release are available through the PA Photowire. They can be
downloaded from http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Coty Inc.

For more information please contact:
Shikira Austin - +44(0)20-8971-4142 / shikira_austin@cotyinc.com;
General Press Enquires: amy_wanstall@cotyinc.com /+44(0)2089711378/1323.