Millennial Media Announces Release of Self-Service Solution mMedia

Millennial Media Announces Release of Self-Service Solution mMedia

BARCELONA, Spain and BALTIMORE, February 28, 2012/PRNewswire/ --

   
           - Leading Mobile Advertising Platform Unveils Advanced Mobile Self-Serve
             Tools and Targeting Capabilities for Advertisers and Developers

    Millennial Media, the independent leader in mobile advertising, today announced that
mMedia, its newest self-service mobile solution, has emerged from private beta to full
release.

    Within mMedia, developers and advertisers will be able to reach over 200 million
global mobile users via Millennial Media's industry-leading advertising platform. mMedia
complements Millennial Media's full-service mobile advertising solutions, renowned for
their scale across multiple regions of the world.

    mMedia allows mobile app developers, franchises, and small or independent businesses
to utilize mobile as a strategic piece of their marketing strategy. mMedia campaigns can
be set up quickly, and advertisers will have access to a comprehensive dashboard that puts
them in control of bids, creative, targeting and more.

    "mMedia extends our mobile ad platform to developers and advertisers who are looking
for a complete self-service solution," said Chris Brandenburg, Co-Founder and CTO,
Millennial Media. "Whether their goals are to monetize an app or to promote a business,
the technology behind mMedia helps our developer and advertiser partners unlock the power
of mobile and drive results that will scale their businesses."

    In addition to traditional mobile targeting methods, mMedia includes an
industry-leading self-service hyper-local targeting feature. Advertisers can draw a
virtual fence around their desired targeting area to deliver zone-based advertising with
ease. Once drawn, the advertiser's ads will reach users within that designated area.

    Developers can now access mMedia through the same portal they currently use to
monetize their mobile applications and sites. With the addition of self-service
advertising, developers have the ability to easily put money earned from monetizing their
applications with Millennial Media toward their own mobile advertising efforts, to improve
app discovery and increase downloads.

    mMedia has been available to select advertisers and developers via private beta since
the beginning of January 2012. Visit http://www.millennialmedia.com/blog or
http://www.mmedia.com for more information.

    About Millennial Media

    Millennial Media is the leading independent mobile advertising platform company. Our
technology, tools and services help app developers and mobile website publishers to
maximize their advertising revenue, acquire users for their apps and gain insight about
their users. We offer advertisers significant audience reach, sophisticated targeting
capabilities and the ability to deliver rich and engaging ad experiences to consumers on
their mobile connected devices. Visit http://www.millennialmedia.com for more
information.

Source: Millennial Media

Millennial Media Contacts, Investor Relations: Denise Garcia, +1-203-682-8335, IR@millennialmedia.com; or Media Relations: Matthew Lindberg, +1-203-682-8214, press@millennialmedia.com