iMonitor Releases List of Best Magazine Apps

iMonitor Releases List of Best Magazine Apps

NEW YORK, March 5, 2012 /PRNewswire/ -- McPheters & Company has released the iMonitor(TM) List of Best Magazine Apps for iPad.  The list is based on the iMonitor rating system which scores each app based on its design, functionality, and use of rich media content.  The apps on this list, which come from a variety of countries, companies, and developers, score in the top percentile of the more than 5000 apps evaluated by iMonitor since its inception in 2010.  The list is included in the lead article of the latest issue of FIPP's Magazine World, released today. Since the original list was submitted, there have been minor changes including the recent additions of National Geographic Magazine and Newsweek.

According to CEO Rebecca McPheters:  "As the number of magazine apps has exploded, the bar for outstanding performance has constantly evolved.  These apps are each doing an outstanding job of fully-leveraging the iPad's capabilities to enhance the user experience and expand upon the services traditionally offered to readers by printed publications."

iMonitor(TM) List of Best Magazine Apps for iPad

    App
     Name                                   Country       Developer Publisher
    -----                                   -------       --------- ---------
    Allure
     Magazine                               USA           Adobe     Conde Nast
    ---------                               ---           -----     ----------
     Bloomberg
     Businessweek+                          USA           NetApp    BLOOMBERG L.P.
     -------------                          ---           ------    --------------
    CHIP                                    Germany       Adobe     Hubert Burda Media
    ----                                    -------       -----     ------------------
    evo
     Magazine                               UK            Adobe     Dennis Publishing
    ---------                               ---           -----     -----------------
    Focus
     Magazine                               UK            PressRun  Immediate Media Company
    ---------                               ---           --------  -----------------------
    Golf
     Digest
     Magazine                               USA           Adobe     Conde Nast
    ---------                               ---           -----     ----------
    GQ                                      USA           Adobe     Conde Nast
    ---                                     ---           -----     ----------
    Le
     Point
     pour
     iPad                                   France        Woodwing  PPR Group
    ------                                  ------        --------  ---------
    Martha
     Stewart
     Everyday
     Food
     Magazine                               USA           Adobe     Martha Stewart Living Omnimedia, Inc.
    ---------                               ---           -----     -------------------------------------
    Martha
     Stewart
     Living
     Magazine
     for
     iPad                                   USA           Adobe     Martha Stewart Living Omnimedia, Inc.
    ---------                               ---           -----     -------------------------------------
     National
     Geographic
     Magazine                               USA           Adobe     National Geographic Society
     ----------                             ---           -----     ---------------------------
    Newsweek                                USA           Adobe     The Newsweek/Daily Beast Company LLC
    --------                                ---           -----     ------------------------------------
    NM+
     e+Mag                                  China         Adobe     New Media Group
    ------                                  -----         -----     ---------------
    PEOPLE
     Magazine                               USA           Woodwing  Time Warner
    ---------                               ---           --------  -----------
     Revista
     Galileu                                Brazil        Adobe     Editora Globo SA
     -------                                ------        -----     ----------------
    SELF
     Magazine                               USA           Adobe     Conde Nast
    ---------                               ---           -----     ----------
    Story
     Magazin                                Hungary       Woodwing  Sanoma Magazines
    --------                                -------       --------  ----------------
    Three
     Magazine                               Australia     Oomph     Street Press Australia Pty Ltd
    ---------                               ---------     -----     ------------------------------
    WIRED
     Magazine                               UK/USA        Adobe     Conde Nast
    ---------                               ------        -----     ----------
    Source:  McPheters & Company iMonitor(TM), March 2012
    -----------------------------------------------------
About McPheters & Company and iMonitor:
McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics.  Much of their work relates to the expansion of traditional media brands across evolving platforms. The company's iMonitor service was launched in early 2010.  It provides global tracking and detailed evaluation of media-related apps. The iMonitor database contains more than 100 metrics on each of the apps evaluated, which represent more than 70 countries. iMonitor is used by leading content providers, ad agencies, and developers to stay abreast of trends and best practices in app development and associated business models, as well as to assess competitive performance and document app quality.

Contacts:
McPheters & Company                             
Rebecca McPheters
President               
941-363-1760           
RMcPheters@mcpheters.com

SOURCE  McPheters & Company

McPheters & Company