Acision and Soli Partner to Transform Mobile Marketing
Poster: SySAdmin
Posted on March 6, 2012 at 1:07:01 AM
Acision and Soli Partner to Transform Mobile Marketing
READING, England, March 6, 2012/PRNewswire/ --
Visionary new platform extends traditional messaging to directly connect
brands, carriers and mobile consumers - changing the mobile marketing ecosystem and
uniting the world
Acision, the global leader in mobile messaging, and Soli, the world's trusted mobile
marketing channel, today announced a partnership to create an innovative, new media model
that offers global corporations the broadest reach to consumers through messaging. Working
together, Acision and Soli will transform the mobile marketing ecosystem by driving new
standards which directly connect mobile carriers, brands and consumers.
Currently, mobile messaging is a key global platform for content consumption and
consumer engagement. However, brands currently face challenges to effectively harness the
potential of mobile as a direct-to-consumer communications enabler. This includes complex
IT solutions, lack of technical know-how, misaligned business expectations, global
fragmentation and a lack of standards and trust. Based on experience working with the
carriers and brands, Acision and Soli now solve these issues by connecting the brand
directly to the operator, omitting the need for other 3rd party aggregators and reliably
delivering secure messages to consumers.
"Building on our expertise in delivering carrier-grade messaging to operators across
the world, this new partnership with Soli will unite the traditional telecoms community of
carriers with global brands, enabling them to take advantage of the clear potential in
mobile," said Jorgen Nilsson, Chief Executive at Acision. "Text messaging remains the most
ubiquitous and highest revenue-generating service today and this partnership will
stimulate the evolution of messaging as a whole, by guaranteeing the quick delivery and
roll-out of messaging campaigns to consumers, and creating competitive advantage for all
parties involved."
By uniting operators and brands, both parties can now work together to roll-out new
marketing services faster and provide more rewarding end-user experiences. For the first
time, enterprises will have greater control and transparency over audience reach and the
success of campaigns through standardisation of the delivery process and structure,
increased global coverage and more sophisticated intelligence and reporting. Carriers will
benefit from increased messaging traffic and greater transparency of the campaigns going
over their network.
"Brands understand that their next billion consumers are living on their mobile phones
and that they need a protected channel to engage their audience in conversation," added
Mark Kaplan, founder and CEO of Soli. "The Acision partnership will enable Soli to have
that direct line to consumers, as well as enable local businesses to establish meaningful
loyalty programs for the first time. Because of this partnership, mobile marketing can now
deliver on its promise."
Examples of the new service delivery models include integrated mobile couponing, SMS
rewards, and promotions. The new offering provides global enterprises with the audience
and platform needed to reach the next billion consumers, local businesses the tools and
education to build loyalty in their community, and consumers with a direct connection to
the brands and businesses they trust, on their terms. Local businesses, for example, can
leverage sponsor offers or create their own loyalty programs, while consumers can opt into
channels and connect with the brands they love without concerns about their data being
shared with unknown third parties. The platform, which has trade association backing,
provides an explicit opt-in/opt-out approach to campaigns from point of origination to
termination, while maintaining the integrity of the consumer data.
Steven van Zanen, SVP Strategy and Marketing at Acision, concluded: "In the same way
that Acision pioneered mobile messaging, working with Soli, we are once again at the
forefront in driving the next phase of messaging to ensure its ongoing longevity and to
help all players in the mobile marketing ecosystem to effectively capitalise on its
enormous potential."
NOTES TO EDITORS
About Acision
As the pioneer of mobile messaging, Acision enables customers worldwide to drive new
revenues with innovative services while monetising data traffic. For more information,
visit Acision at http://www.acision.com
About SOLI
Soli is the world's trusted messaging channel, connecting global enterprises, local
businesses and consumers. Soli's private, direct, cost effective solution focused on
consumer experience, content engagement and shopper transactions provides an alternative
to today's mobile channels.
With more than 300 carriers in over 140 countries, the Company's private carrier
partners reach over 70% of the world's population, making Soli the most accessible
direct-to-consumer marketing channel.
Founded in 2010, Soli is based in New York City with offices in Shanghai, Buenos
Aires, and Marseille.
Source: Acision UK Ltd
Press contacts:Acision, Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com, Kya de Rome, Hotwire PR - Acision , Tel: +44(0)207-608-4635, Email: acision@hotwirepr.com, Soli, Rachel Carr, DKC Public Relations, Marketing & Government Affairs - Soli, Tel: +1(212)981-5253, Email: rachel_carr@dkcnews.com, Matt Clark, DKC Public Relations, Marketing & Government Affairs - Soli, Tel: +1(212)981-5158, Email: matt_clark@dkcnews.com
READING, England, March 6, 2012/PRNewswire/ --
Visionary new platform extends traditional messaging to directly connect
brands, carriers and mobile consumers - changing the mobile marketing ecosystem and
uniting the world
Acision, the global leader in mobile messaging, and Soli, the world's trusted mobile
marketing channel, today announced a partnership to create an innovative, new media model
that offers global corporations the broadest reach to consumers through messaging. Working
together, Acision and Soli will transform the mobile marketing ecosystem by driving new
standards which directly connect mobile carriers, brands and consumers.
Currently, mobile messaging is a key global platform for content consumption and
consumer engagement. However, brands currently face challenges to effectively harness the
potential of mobile as a direct-to-consumer communications enabler. This includes complex
IT solutions, lack of technical know-how, misaligned business expectations, global
fragmentation and a lack of standards and trust. Based on experience working with the
carriers and brands, Acision and Soli now solve these issues by connecting the brand
directly to the operator, omitting the need for other 3rd party aggregators and reliably
delivering secure messages to consumers.
"Building on our expertise in delivering carrier-grade messaging to operators across
the world, this new partnership with Soli will unite the traditional telecoms community of
carriers with global brands, enabling them to take advantage of the clear potential in
mobile," said Jorgen Nilsson, Chief Executive at Acision. "Text messaging remains the most
ubiquitous and highest revenue-generating service today and this partnership will
stimulate the evolution of messaging as a whole, by guaranteeing the quick delivery and
roll-out of messaging campaigns to consumers, and creating competitive advantage for all
parties involved."
By uniting operators and brands, both parties can now work together to roll-out new
marketing services faster and provide more rewarding end-user experiences. For the first
time, enterprises will have greater control and transparency over audience reach and the
success of campaigns through standardisation of the delivery process and structure,
increased global coverage and more sophisticated intelligence and reporting. Carriers will
benefit from increased messaging traffic and greater transparency of the campaigns going
over their network.
"Brands understand that their next billion consumers are living on their mobile phones
and that they need a protected channel to engage their audience in conversation," added
Mark Kaplan, founder and CEO of Soli. "The Acision partnership will enable Soli to have
that direct line to consumers, as well as enable local businesses to establish meaningful
loyalty programs for the first time. Because of this partnership, mobile marketing can now
deliver on its promise."
Examples of the new service delivery models include integrated mobile couponing, SMS
rewards, and promotions. The new offering provides global enterprises with the audience
and platform needed to reach the next billion consumers, local businesses the tools and
education to build loyalty in their community, and consumers with a direct connection to
the brands and businesses they trust, on their terms. Local businesses, for example, can
leverage sponsor offers or create their own loyalty programs, while consumers can opt into
channels and connect with the brands they love without concerns about their data being
shared with unknown third parties. The platform, which has trade association backing,
provides an explicit opt-in/opt-out approach to campaigns from point of origination to
termination, while maintaining the integrity of the consumer data.
Steven van Zanen, SVP Strategy and Marketing at Acision, concluded: "In the same way
that Acision pioneered mobile messaging, working with Soli, we are once again at the
forefront in driving the next phase of messaging to ensure its ongoing longevity and to
help all players in the mobile marketing ecosystem to effectively capitalise on its
enormous potential."
NOTES TO EDITORS
About Acision
As the pioneer of mobile messaging, Acision enables customers worldwide to drive new
revenues with innovative services while monetising data traffic. For more information,
visit Acision at http://www.acision.com
About SOLI
Soli is the world's trusted messaging channel, connecting global enterprises, local
businesses and consumers. Soli's private, direct, cost effective solution focused on
consumer experience, content engagement and shopper transactions provides an alternative
to today's mobile channels.
With more than 300 carriers in over 140 countries, the Company's private carrier
partners reach over 70% of the world's population, making Soli the most accessible
direct-to-consumer marketing channel.
Founded in 2010, Soli is based in New York City with offices in Shanghai, Buenos
Aires, and Marseille.
Source: Acision UK Ltd
Press contacts:Acision, Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com, Kya de Rome, Hotwire PR - Acision , Tel: +44(0)207-608-4635, Email: acision@hotwirepr.com, Soli, Rachel Carr, DKC Public Relations, Marketing & Government Affairs - Soli, Tel: +1(212)981-5253, Email: rachel_carr@dkcnews.com, Matt Clark, DKC Public Relations, Marketing & Government Affairs - Soli, Tel: +1(212)981-5158, Email: matt_clark@dkcnews.com