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Adform Invests Locally to Grow Finland's Online Media Market, Driving Real Time Bidding and Rich Media Capabilities
HELSINKI, March 8, 2012/PRNewswire/ --
This month, Danish software company Adform opens local office in Finland, following
expansion of a number of recent openings across Europe. Adform is uniquely represented in
all Nordic countries, and boasts more coverage across Europe than any competitive
solution. The company now operates locally serviced offices in eleven European markets.
While it is more than likely that Adform is the world's most complete panacea for
managing online display advertising, it is certainly Europe's. Within the interface media
agencies and advertisers can purchase display ads in real time - so-called real-time
bidding - perform media planning, execute rich media solutions and optimise activities
across media centralising all reporting.
Finland presented high growth rates in digital advertising in 2011. Especially online
display advertising was instrumental in creating this result, and Adform is certain that
there is much more to come.
"Display advertising isn't afforded the respect or attention it deserves. Things have
changed of late, and there is more focus on planning and producing effective display ads,"
says Christopher Fernandez, Adform's newly appointed Business Development Director in
Finland.
He points to Web TV and rich media ads as a major source of growth for the future.
"The use of video banners is increasing. The popularity of Web-TV and the widespread
use of Web-TV from advertisers spur demand. Similarly, there is great potential for Rich
Media. "
For the past two years, Christopher Fernandez has been Head of Digital at the media
agency Virta Mediacommunity and has previously worked for Aegis Media.
"We are at our best when executing locally with our partners. Our goal is to make
display media simple, relevant & rewarding to the Finland media market - that's quite
unique and clear. We have great confidence in our recent developments in Real Time bidding
and Rich Media Solutions and excited to bring to Finland, but leadership is key; Chris
comes highly recommended and we're really very excited to what his potential will bring
the market," says David Fulton, Chief Commercial Officer of Adform
About Adform
Adform close the loop by integrating media planning, buying, optimization, and
reporting for all online display advertising in one place, thus saving an enormous amount
of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media, video, mobile,
dynamic ads, personalised targeting, and real-time bidding through integrations with major
inventory players, making display advertising simple, relevant and rewarding for media
agencies and online advertisers. Adform was established in Denmark in 2002 and now has
offices in 11 countries including Nordics, UK, Germany, Spain and Italy.
Visit http://www.adform.com or http://www.twitter.com/adforminsider for more
information.
Source: Adform
CONTACT DETAILS: Martin Stockfleth Larsen, Chief Marketing Officer, Martin.larsen@adform.com, Tel. +45-31-661-663, Twitter: @martinmov, Twitter: @adforminsider.
Adform Invests Locally to Grow Finland's Online Media Market, Driving Real Time Bidding and Rich Media Capabilities
HELSINKI, March 8, 2012/PRNewswire/ --
This month, Danish software company Adform opens local office in Finland, following
expansion of a number of recent openings across Europe. Adform is uniquely represented in
all Nordic countries, and boasts more coverage across Europe than any competitive
solution. The company now operates locally serviced offices in eleven European markets.
While it is more than likely that Adform is the world's most complete panacea for
managing online display advertising, it is certainly Europe's. Within the interface media
agencies and advertisers can purchase display ads in real time - so-called real-time
bidding - perform media planning, execute rich media solutions and optimise activities
across media centralising all reporting.
Finland presented high growth rates in digital advertising in 2011. Especially online
display advertising was instrumental in creating this result, and Adform is certain that
there is much more to come.
"Display advertising isn't afforded the respect or attention it deserves. Things have
changed of late, and there is more focus on planning and producing effective display ads,"
says Christopher Fernandez, Adform's newly appointed Business Development Director in
Finland.
He points to Web TV and rich media ads as a major source of growth for the future.
"The use of video banners is increasing. The popularity of Web-TV and the widespread
use of Web-TV from advertisers spur demand. Similarly, there is great potential for Rich
Media. "
For the past two years, Christopher Fernandez has been Head of Digital at the media
agency Virta Mediacommunity and has previously worked for Aegis Media.
"We are at our best when executing locally with our partners. Our goal is to make
display media simple, relevant & rewarding to the Finland media market - that's quite
unique and clear. We have great confidence in our recent developments in Real Time bidding
and Rich Media Solutions and excited to bring to Finland, but leadership is key; Chris
comes highly recommended and we're really very excited to what his potential will bring
the market," says David Fulton, Chief Commercial Officer of Adform
About Adform
Adform close the loop by integrating media planning, buying, optimization, and
reporting for all online display advertising in one place, thus saving an enormous amount
of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media, video, mobile,
dynamic ads, personalised targeting, and real-time bidding through integrations with major
inventory players, making display advertising simple, relevant and rewarding for media
agencies and online advertisers. Adform was established in Denmark in 2002 and now has
offices in 11 countries including Nordics, UK, Germany, Spain and Italy.
Visit http://www.adform.com or http://www.twitter.com/adforminsider for more
information.
Source: Adform
CONTACT DETAILS: Martin Stockfleth Larsen, Chief Marketing Officer, Martin.larsen@adform.com, Tel. +45-31-661-663, Twitter: @martinmov, Twitter: @adforminsider.