Gameloft and Sony Pictures Consumer Products, Inc. Announce Their Collaboration for the Men In Black? 3 Mobile Game

Gameloft and Sony Pictures Consumer Products, Inc. Announce Their Collaboration for the Men In Black(TM) 3 Mobile Game

Men in Black 3 official game for smartphones, tablets and feature phones launching alongside movie May 2012

PARIS, March 20, 2012/PRNewswire-FirstCall/ --

    Gameloft, a global leading publisher of digital and social games, and Sony Pictures
Consumer Products, Inc. today announced a licensing agreement on the Men in Black(TM)
franchise and will launch the official mobile game in synch with one of 2012's most
anticipated movies, Men in Black 3.

    "Gameloft is ecstatic to have the chance to team with Sony Pictures Consumer Products
in working with such a successful franchise as Men in Black on the Men in Black 3 mobile
game," said Karine Kaiser VP Marketing and Licensing for Gameloft. "We see this as a great
opportunity to provide a new and immersive way to engage with the films' iconic characters
and distinctive universe."

    Gameloft has worked closely with Sony's team to bring a mobile freemium game that will
please not only the fans of the Men in Black franchise, but also all the casual players
due to its ease of use and free access. Players will not only get to interact with a
selection of faithfully inspired characters and aliens of the Men in Black franchise but
will have access to special equipment ranging from the Neuralyzer and Gravity Bombs, to
the famous Noisy Cricket as well.

    Mark Caplan, VP Consumer Products for Sony Pictures Consumer Products, Inc., added:
"Sony is thrilled to be collaborating with Gameloft on the creation of the new Men in
Black 3 game. Together, we have developed a game which will bring many hours of
interactivity by giving fans keys to the expansive universe of Men in Black. The mobile
game is an important part of our marketing for the film."

    The Men in Black 3 game will be made available for iOS, Android devices and feature
phones at the time of movie release worldwide, on May 25th, 2012.

    For more information about Men in Black 3 the mobile game or Gameloft please visit the
official website at http://www.gameloft.com.

    ABOUT MEN IN BLACK(TM) 3

    In Men in Black 3, Agents J and K are back... in time. J has seen some inexplicable
things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him
as much as his wry, reticent partner. But when K's life and the fate of the planet are put
at stake, Agent J will have to travel back in time to put things right. J discovers that
there are secrets to the universe that K never told him -- secrets that will reveal
themselves as he teams up with the young Agent K to save his partner, the agency, and the
future of humankind. Barry Sonnenfeld directs the film. The film's screenplay is written
by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie
MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.

    About Gameloft

    A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set top boxes, connected TVs and consoles. Gameloft
partners with leading international brands such as UNO(R), Ferrari(R) and Sonic
Unleashed(R). Gameloft also operates its own established franchises, such as Real
Football, Asphalt(TM), Modern Combat 3: Fallen Nation and N.O.V.A. 2: Near Orbit Vanguard
Alliance(R). Gameloft is present in all continents, distributes its games in 100 countries
and employs over 4,500 developers.

    Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Reuters: GLFT.PA).

    Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.

    About Sony Pictures Consumer Products

    Sony Pictures Consumer Products manages the studio's film and television
merchandising, licensing and retail opportunities for Sony Pictures Entertainment Inc. for
current and library properties by working with manufacturers (licensees) and retailers to
create quality products and services and increase consumer awareness.

   
    Press Contact:

    Jessica W. Lewinstein
    US PR Manager - Gameloft
    P: +1(415)265-57250
    E: Jessica.Lewinstein@gameloft.com

Source: Gameloft