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March 20, 2012
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Purina® Dog Chow® Brand Dog Food Celebrates Your Adventurous Family Dog With Online Photo Sweepstakes

Timed to the March 13th Blu-ray & DVD Debut of the Smash Hit Film The Adventures of Tintin, Sweepstakes Gives Fans a Chance to Win a Grand Prize Trip to Paramount Pictures Studios in Los Angeles

ST. LOUIS, March 20, 2012 /PRNewswire/ -- The Golden Globe® winner for Best Animated Feature Film, The Adventures of Tintin, bursts onto Blu-ray, DVD and Digital Download today. The film, directed by Steven Spielberg and produced by Peter Jackson, chronicles the action-packed quest of young reporter Tintin and his furry companion, Snowy, as they travel the globe to uncover the secrets of a sunken ship.

(Logo: http://photos.prnewswire.com/prnh/20111128/CG10500LOGO

In honor of the DVD & Blu-ray debut and Tintin's faithful dog, Snowy, Purina® Dog Chow® brand dog food is turning to its Facebook page and offering its fans the opportunity to discover the "most adventurous dog," as well as enter the official Purina® Adventurous Dog Photo Sweepstakes. Using Snowy and Tintin's daring quests as inspiration, Purina® Dog Chow® encourages fans to upload a photo of their pooch showcasing his or her one-of-a-kind, adventurous spirit!  The Grand Prize winner will receive a three-night stay in Los Angeles, Calif. for four people, a two-hour tour of Paramount Pictures Studios, and a one-year supply of Purina® Dog Chow® brand dog food!

Also, as part of the Sweepstakes, 250 First Prize winners will receive a copy of TheAdventures of Tintin onDVD. The Sweepstakes will run through Tuesday, April 24.

"Purina® Dog Chow® loves to celebrate one-of-a-kind dogs like Snowy, because of his adventurous spirit, curious nature and devotion to Tintin," said David Rodriquez, brand manager, Purina® Dog Chow® brand dog food. "The relationship a family has with their dog is just as important as Snowy's relationship with Tintin, and we hope to showcase that bond through this Sweepstakes." 

To view the Official Rules for the Purina® Adventurous Dog Photo Sweepstakes or to learn more about Purina® Dog Chow® brand dog food or The Adventures of Tintin, visit http://www.facebook.com/dogchow.

About the Purina® Adventurous Dog Photo Sweepstakes
No purchase necessary to enter or win. Sweepstakes begins at Noon ET on March 12, 2012 and ends at 11:59:59 a.m. ET on April 24, 2012.  Open to legal residents of the 50 United States and D.C., who are 18 years of age (19 years of age in AL and NE) or older at the time of entry who own a dog. 

About Nestle Purina PetCare
Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. -- the world's largest food company. For more, visit http://www.purina.com.

About The Adventures of Tintin
Paramount Pictures and Columbia Pictures Present in association with Hemisphere Media Capital and Amblin Entertainment, Wingnut Films, and Kennedy/Marshall Production of A Steven Spielberg Film, The Adventures of Tintin. The film is directed by Academy Award® winner Steven Spielberg from a screenplay by Steven Moffat and Edgar Wright & Joe Cornish based on "The Adventures of Tintin" by Herge. Produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy, with Ken Kamins, Herge Estate's Nick Rodwell and Stephane Sperry as executive producers.

About Paramount Home Media Distribution
Paramount Home Media Distribution (PHMD) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment.  PPC is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands.  The PHMD division oversees PPC's home entertainment, digital and television distribution activities worldwide. The division is responsible for the sales, marketing and distribution of home entertainment content on behalf of Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV, Nickelodeon, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.  PHMD additionally manages global licensing of studio content and distribution across worldwide digital and television distribution platforms including online, mobile and portable devices and emerging technologies.

SOURCE  Nestle Purina PetCare

Photo:http://photos.prnewswire.com/prnh/20111128/CG10500LOGO
http://photoarchive.ap.org/
Nestle Purina PetCare

CONTACT: Danny Christiansen of Catalyst Public Relations, +1-704-644-6551, dchristiansen@catalystpublicrelations.com; or Jadea Abolahrari of Nestle Purina PetCare, +1-314-982-3981, Jadea.abolahrari@purina.nestle.com

Web Site: http://www.purina.com

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