"There's a Bap for That"? Greggs to Install Wifi Across all its Stores, Report the Cloud

"There's a Bap for That"? Greggs to Install Wifi Across all its Stores, Report the Cloud

LONDON, March 21, 2012/PRNewswire/ --

   
    - Greggs becomes UK's largest WiFi-enabled high street chain after deal with
      The Cloud

    Greggs customers are used to getting hand-made sandwiches and freshly baked pasties in
the company's 1,571 shops around the UK. But from this summer they'll now be able to surf
the internet in-store too, after Greggs signed a deal with WiFi
[http://www.thecloud.net/wifi ] provider The Cloud to install wireless broadband access in
all of its outlets.

    The roll-out, which starts this month with 100 shops per week and will be completed by
the end of summer, means that Greggs will have more WiFi-enabled outlets on Britain's high
streets that any other brand. More than six million people use Greggs shops every week.

    Graeme Nash, head of customer and marketing at Greggs, said: "We are constantly
looking at ways of giving our customers a fantastic experience when shopping at Greggs. We
have a number of outlets now with seating and our cafes and new coffee shops, Greggs
Moment, are all ideal locations where our customers can benefit from free WiFi."

    The deal with Greggs comes after The Cloud [http://www.thecloud.net ], a BSkyB
company, signed agreements to install WiFi in the high street stores of retailers
including Mamas & Papas, Ted Baker and Phones4u. It already provides WiFi in venues
including Pizza Express, Eat, Caffe Nero, Wagamama, Pret A Manger and JD Wetherspoon's.

    Vince Russell, managing director at The Cloud, said: "Greggs might not be the kind of
brand you immediately associate with WiFi, but this deal shows how mainstream this
technology has become. It's no longer the preserve of hotels or train stations where
businessmen log on to check their emails - it's used by all sorts of people for everyday
reasons like updating their Facebook, Twitter or Foursquare accounts when they're on the
go. It's undeniable that the smartphone has changed consumer behaviour and now it's
changing the high street too."

    About The Cloud

    The Cloud builds and operates WiFi networks across the UK and Europe to provide the
mobile media experience that consumers want. The service delivers simple, fast, reliable
and cost effective broadband to millions of WiFi enabled smartphones, laptops and
entertainment devices. The Cloud has exclusive commercial partnerships with retail,
leisure, hotels, sports, transport, and entertainment and content partners to deliver its
longer-term vision of a connected society.

    Notes to editors:

    About Greggs

    Greggs is the UK's leading bakery retailer with more than 1,570 shops nationwide and
serving more than six million customers a week in Britain. Expert bakers for more than 70
years, Greggs specialise in daily fresh shop-made sandwiches on Greggs own baked bread,
and savouries baked off fresh in the shop ovens throughout the day, including the iconic
Greggs sausage roll. These lines are complemented by a wide range of muffins, cupcakes and
other confectionery, and a wide range of take home bread and rolls.

Source: The Cloud

Press contact details: The Cloud, Iago John / Pete Marcus
Harvard PR, +44(0)20-7861-2844 / +44(0)20-7861-2846, TheCloud@harvard.co.uk