IKEA and Starbucks Reveal Enterprise Mobility Strategy Ahead of Landmark Industry Event

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April 11, 2012
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IKEA and Starbucks Reveal Enterprise Mobility Strategy Ahead of Landmark Industry Event

ROTTERDAM, The Netherlands, April 11, 2012/PRNewswire/ --

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    Ahead of the Enterprise Mobility Exchange, Paulo Cinelli (CIO, IKEA) and Robert Teagle
(EMEA IT Director, Starbucks) disclosed how enterprise mobility is helping them achieve
best in breed operational efficiency and productivity.

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20120411/525260 )

    Paulo and Rob also gave their views on what the solution provider community can do to
help them overcome their most pressing challenges in enterprise mobility and beyond.

    Paulo explained, "We operate in a complex environment and in an ecosystem of many
suppliers - we have more than 1,000 suppliers just for, say, the manufacturing of our
products. The ability to be always in sync with the information is something that is
definitely enabled by mobile technology."

    Listen to the full interviews by clicking on http://bit.ly/Hzrk2h.

    120 senior mobility strategy makers will attend the Enterprise Mobility Exchange on
21-23 May 2012 in Rotterdam, including:

   
    - CIO for Western Europe, PepsiCo
    - CIO, Coca Cola Bottling Consolidated
    - CIO, IKEA
    - CIO EMEA, GE Water & Power
    - Regional CIO MENA, DB Schenker
    - CIO / IT Director, Unipart
    - CIO, Vattenfall - Business Division
    - CIO, Seabourne Group
    - CIO, Damco
    - CIO / IT Director, Relacom

    About IQPC Exchange

    IQPC Exchange provides business executives around the world with tailored practical
conferences, large scale events, topical seminars and in-house training programs, keeping
them up-to-date with industry trends, technological developments and the regulatory
landscape

    For more information about the industry leading speakers and the latest agenda, please
visit: http://www.enterprisemobilityexchange.com/eu [http://www.iamexchange.com ].

    Media contact: Marc Harris, +44(0)207-368-9484 marc.harris@iqpc.co.uk or visit
http://www.enterprisemobilityexchange.com/eu

Photo:
http://www.newscom.com/cgi-bin/prnh/20120411/525260

Source: Enterprise Mobility Exchange

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