National Restaurant Chain Rewards Loyal Fans For Reaching One Million 'Likes'
ATLANTA, April 20, 2012 /PRNewswire/ -- Over the last year, Arby's Restaurant Group, Inc. sold more than 682 million sandwiches, 282 million orders of Curly Fries and 52 million Jamocha Shakes. Arby's is excited to add another million to that tally - one million Facebook fans! In celebration of this milestone, Arby's is rewarding loyal fans with a chance to win a limited edition "Born to be Roasted" t-shirt.
"We are thrilled that Arby's has generated so many Facebook 'likes,' and want to thank our fans by giving away our newly designed Arby's t-shirts so they can proudly wear their love of roast beef on their chests," said Bob Kraut, Senior Vice President, Advertising and Marketing Communications, Arby's Restaurant Group, Inc. "As our fan base continues to grow across all of our social media platforms, we will offer more great deals and giveaways."
Arby's presence and influence in social media continues to expand. In fact, according to a study released by Nation'sRestaurant News' Restaurant Social Media Index, Arby's saw the most growth on Klout, which measures brands' influence and engagement in social media, amongst restaurants in the fourth quarter of 2011. Along with one million Facebook 'likes,' Arby's has more than 46,000 Twitter followers and more than 15,000 views on their branded YouTube channel.
About Arby's Restaurant Group, Inc.
Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants systemwide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly carved in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby's introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches and wraps. To learn more about Arby's, please visit http://www.arbys.com.