SmartSource Xpress Offers Eco-friendly Coupons For Earth Day And Everyday

SmartSource Xpress Offers Eco-friendly Coupons For Earth Day And Everyday

NEW YORK, April 20, 2012 /PRNewswire/ -- With Earth Day this Sunday, April 22, SmartSource Xpress - the free digital coupon application for the iPad® - is reminding consumers there is a way to help preserve the planet while saving money on everyday items through paperless coupons every day of the year.  With a tap of the iPad screen, savings are sent to consumers' registered shopper cards and automatically redeemed using Direct2Card(TM) (D2C) technology at participating store checkouts.  The result is no paper and no waste.  The D2C retailer network is comprised of nearly 4,000 stores across the country and is expected to expand dramatically in the coming months.

In addition to being a great environmental choice that saves consumers money, paperless coupons make for an easier shopping experience, speeding up check-out and eliminating every couponer's nightmare: forgetting coupons at home. 

Since the launch of SmartSource Xpress in March, consumers have responded to this eco-friendly app in a positive way - with thousands of coupons redeemed.  According to Inmar, a leading provider of promotions management, coupon processing and business intelligence, digital coupons are rapidly growing - up 46% over the last two years as shoppers look for easy, fast and green ways to save.

"SmartSource Xpress digital coupons offer a way for the everyday shopper to lessen his or her carbon footprint while saving money on the products and brands they need and want," said Henri Lellouche, SVP of News America Marketing. "There's no reason for saving money and saving the planet to be mutually exclusive."

SmartSource Xpress can be downloaded for free from the App Store(SM).

SmartSource Xpress is part of the News America Marketing (NAM) coupon family, which includes SmartSource.com, a popular couponing website that allows consumers to select individual coupons, and only print the ones they know will be used.

News America Marketing®, a division of News Corporation, is the premier single-source provider of consumer marketing services in the U.S. and Canada. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, popular online consumer coupon site SmartSource.com, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to millions of consumers each month via a network of 1,640+ newspapers/publications* and over 59,550** supermarket, drug, office, mass merchandisers and dollar-store locations across the country, including Kroger, Safeway, Publix, CVS, Rite Aid, Walgreens, Staples, Family Dollar and Dollar General.

*Market list effective January, 2012

** Based on NAM's SSCM; In-store Network as of February 27-March 25, 2012, Auto and Domestic COT effective March 26-April 22, 2012

SOURCE  News America Marketing

News America Marketing

CONTACT: Laura Richards, News America Marketing, +1-212-782-8145, lrichards@newsamerica.com; Emily Vicker, Rubenstein Associates Public Relations, +1-212-843-8078, evicker@rubenstein.com

Web Site: http://www.smartsource.com