Industry Leading Pharmaceutical News Website in-Pharmatechnologist.com Refocused and Relaunched

Industry Leading Pharmaceutical News Website in-Pharmatechnologist.com Refocused and Relaunched

MONTPELLIER, France, April 26, 2012/PRNewswire/ --

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    Online news publication in-PharmaTechnologist.com today launched a refocused website
to deliver more targeted news in key biopharma manufacturing niches.

    Using the new, clearer design readers can customise in-PharmaTechnologist.com to show
one of four microsites - Ingredients, Processing, Drug Delivery, and Regulatory & Safety -
each of which delivers highly targeted news.

    Key features

   
    - Four microsites to deliver targeted news in key biopharma manufacturing
      niches
    - A clearer, more intuitive design and navigation system to simplify reading and
      searching
    - A deeper global coverage of all corners of the rapidly growing biopharma world
    - Increased focus on in-depth analysis of a complex, evolving industry
    - Continued innovation in delivering news in the medium you want, to the
      platform you use

    Independent, free and authoritative biopharma manufacturing news is still the focus,
but the 70,000 monthly visitors to in-PharmaTechnologist.com will now find it easier to
get their daily dose. Improving the reader experience of each of these is at the heart of
the refocusing.

    "In refocusing the site we listened to our readers and focused our efforts on the
topics that matter most to their businesses," Jean-Marc Cocogne, executive director at
in-PharmaTechnologist.com, said. "From the microsites to the new look, our goal is to
break news from an international perspective and focus on the information that impacts the
global pharmaceutical industry."

    As part of a commitment to reporting biopharma manufacturing daily news, wherever it
takes place, in-PharmaTechnologist.com is strengthening its presence in North America and
Asia-Pacific, where more than two-thirds of its audience logon from.

    To serve these readers the in-PharmaTechnologist.com team of independent journalists
will spend more-and-more time on the ground in both regions, meeting the people that
matter, reporting the news others miss.

    New Formula, Better Effect! Check it out http://www.in-PharmaTechnologist.com.

    in-PharmaTechnologist.com is an online news service available as a free-access website
that provides daily and weekly newsletters to subscribers. The service seeks out news
stories and data of value to decision-makers in the pharmaceutical manufacturing sector.

    The in-PharmaTechnologist.com team is led by award-winning journalists who scan
scientific, technical and industry sources to find previously unpublished material,
primary data and expert opinions in all areas of significance to the target audience.

   
    Contacts:
    Gareth Macdonald, senior editor: +33-4-99-52-83-06 / gareth.macdonald@wrbm.com
    Jean-Marc Cocogne, executive director: +33-4-99-52-28-78 / jm.cocogne@wrbm.com

Source: in-PharmaTechnologist.com